20‑Year Amazon Veteran Expands Fractional Leadership Services as More Brands Bring Amazon Operations In‑House

Ajarro, an Amazon advisory firm specializing in in‑house enablement, has announced the expansion of its fractional leadership services designed for brands transitioning away from agency‑run Amazon operations. The offering is led by Brett Lemker, a 20‑year Amazon veteran and former founder and CEO of a nationally recognized Amazon agency.

With two decades of hands‑on experience across Seller Central, Vendor Central, advertising, operations, and compliance, Brett now partners directly with brands that have internal teams but lack senior Amazon oversight. His fractional model provides the strategic leadership, operational guardrails, and profitability discipline typically found only in full‑time executive roles.

“As brands bring Amazon in‑house, they quickly discover the gap between day‑to‑day execution and true channel leadership,” said Brett. “My role is to be the safety net, ensuring the team moves confidently while the strategy, compliance, and margin structure stay intact.”

Ajarro’s advisory services include profitability audits, operational SOP development, suppression and compliance recovery, roadmap creation, and ongoing executive‑level decision support. The model is intentionally lean, giving brands access to senior Amazon expertise without the cost or rigidity of a full‑time hire or the inefficiencies of traditional agencies.

Media Contact

Brett Lemker

Ajarro, LLC

Phone: 303‑478‑3777

Email: brett@ajarro.com

www.ajarro.com