Bobby, a trading technology company focused on improving decision quality for retail traders, today announced the launch of Trend Score, a proprietary framework designed to help traders avoid misleading price moves and maintain focus during the market’s most volatile moments.
Trend Score is a quantitative engine that analyzes market behavior prior to the open and applies AI-driven evaluation throughout the session to deliver a single, dynamically informed Trend Score for SPY 0DTE. Rather than requiring traders to interpret charts or react to constant signals, the framework helps maintain directional alignment as market conditions evolve.
Trend Score synthesizes market behavior including liquidity dynamics and positioning patterns into a single directional reference that supports a disciplined approach to trading. The system is intentionally paired with behavioral constraints, including a one-direction-per-day structure, to reduce overtrading and emotionally driven decisions.
During an initial 30-day internal evaluation period, Trend Score demonstrated over 90 percent directional alignment with same-day market movement in historical testing. These observations are based on historical analysis and are not indicative of future performance.
“Most traders struggle not because they lack information, but because misleading price moves and overtrading lead to reactive decisions,” said Danyal Ali, Founder of Bobby. “Traditional tools generate more signals. Trend Score is designed to help traders cut through noise and maintain one clear focus as the market opens. This approach is built around structure and discipline, not confusion.”
Ali added, “Industry data suggests that more than 97 percent of day traders fail to achieve consistent results over time. While trading always carries risk, we believe that outcome is largely behavioral. At Bobby, more than 90 percent of users who have voluntarily shared their profit and loss data are currently profitable. This data is self-reported, limited in scope, and not a guarantee of future results, but it suggests we are heading in the right direction.”
Bobby approaches this challenge by offering what the company describes as discipline as a service. Rather than simply delivering data, the product is designed to encourage traders to focus on one direction per day, limit themselves to a single trade, and begin with constrained capital exposure. The goal is not activity, but consistency.
Unlike traditional signal platforms, Bobby does not execute trades, provide investment advice, or promise outcomes. Trend Score does not replace price action. It is designed to complement it, and in conditions where price action may be misleading, the framework is intended to help traders maintain directional context rather than react to short-term noise.
For experienced traders, Trend Score functions as an additional confluence layer, offering orientation when execution matters most and emotional pressure is highest. Bobby describes the framework as a compass rather than a prediction, providing directional alignment without attempting to define every move.
“Technology has made trading faster, but not necessarily better,” Ali said. “Recent advances in agentic systems and applied AI make it possible to encode discipline directly into software rather than rely on willpower alone. Longer term, we believe there is an opportunity to build the kind of platform retail traders were promised years ago, one that prioritizes better decision-making rather than constant activity.”
Trend Score is available through Bobby’s platform via subscription, with annual plans priced at $999 and monthly plans priced at $299.
Bobby is a trading technology company focused on improving decision quality for retail traders through structure, restraint, and behavioral design. The company builds tools that emphasize directional context, disciplined execution, and reduced trade frequency rather than high-volume signaling or automation.
Bobby does not provide investment advice, trade execution, or personalized recommendations. Historical analysis, directional alignment observations, and self-reported user outcomes are provided for informational purposes only and do not guarantee future results. Trading securities involves risk, including the potential loss of capital. Bobby’s tools are designed to support decision-making discipline and do not eliminate risk.
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