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MIAMI, FL -- CAKES body, the viral start up turned $100M brand, known for innovative boob solutions designed to work seamlessly under swimwear and fashion, will make its official Swim Week debut through a partnership with Sports Illustrated Swimsuit. Founded less than five years ago by sisters Taylor Capuano and Casey Sarai, the self-funded startup has emerged as the category-defining leader in modern shapewear. The brand now drives 30% of search results for "nipple covers" and ranks as the #1 brand consumers associate with boob solutions and related essentials. As part of the Sports Illustrated Swimsuit Runway Show and Beach Party, select runway models will wear CAKES body products beneath featured swimwear looks, showcasing the brand’s functional approach to invisible styling solutions designed for modern fashion and swimwear. "The Sports Illustrated Swimsuit Show has become such a powerful celebration of confidence for women, and that aligns deeply with what we've tried to build at CAKES” said CAKES body Co-Founder Taylor Capuano, “From day one, our mission has been about helping women feel free in how they dress, so being part of this moment feels really special." The activation marks the company’s first official participation in Swim Week and represents an expansion of CAKES body’s growing presence within swimwear and fashion culture. In addition to the runway partnership, the brand will host a community & creator event in collaboration with model Ella Halikas, who previously partnered with CAKES body for its Fall 2025 campaign. Known for her advocacy surrounding confidence and body acceptance, Halikas was a natural collaborator for the Swim Week event, which was created to bring together members of the brand’s …
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