Helix CXM Acquires DRGN Studios to Accelerate AI-Powered Revenue Operations

DRGN Studios Founder David York Joins as Chief AI & Innovation Officer, Bringing 25+ Years of Enterprise Experience to Drive Transformational AI Adoption for RevOps and Beyond

TEXAS — Helix CXM LLC (“Helix CXM”), a revenue operations and AI consulting firm that embeds into B2B teams to build AI-ready revenue systems, today announced the acquisition of DRGN Studios, a leading AI strategy and go-to-market enablement firm. As part of the acquisition, DRGN Studios founder David York will assume the role of Chief AI & Innovations Officer at Helix CXM, where he will lead innovation efforts and spearhead the company’s next phase of growth.

The acquisition unites two firms with deep, complementary expertise in revenue operations, AI strategy, and go-to-market execution. Helix CXM’s operational discipline—connecting data, aligning GTM motions, and engineering scalable revenue systems—combined with DRGN Studios’ proven framework for turning AI potential into measurable business outcomes, creates a powerful platform for clients seeking real, transformational AI.

Together, the combined team will deliver end-to-end AI enablement for revenue organizations: from strategy and road mapping to the deployment of autonomous AI agents, automated workflows, and platform management—all grounded in operational rigor and designed for real-world impact.

David York brings more than 25 years of hands-on experience in corporate marketing, sales enablement, and business strategy, having worked with over 100 enterprise organizations, including Fortune 500 companies such as Dell, ADP, PepsiCo, CVS Health, Oracle, and Microsoft, to design and implement strategic solutions across marketing, sales, and customer service. His track record of building AI strategy frameworks that address the 75% failure rate of enterprise AI initiatives positions him to lead Helix CXM’s innovation agenda.

Why This Matters

Most companies struggle to move beyond AI experimentation. They lack the structure, skills, and strategy to realize meaningful returns. This acquisition directly addresses that gap by combining Helix CXM’s governance-focused revenue operations with DRGN Studios’ AI deployment expertise, offering clients a single partner to build solutions with real-world impact, not just proofs of concept.

Leadership Perspectives

“Marketing leaders are under more pressure than ever to prove ROI, and many are discovering that AI holds the key—but only if it’s implemented with the right operational foundation,” said Ryan Vong, CEO of Helix CXM. “By bringing David and the DRGN Studios team into Helix CXM, we’ve built a team that can meet CMOs exactly where they are: ready to explore AI but needing a partner who can turn that interest into real pipeline impact, smarter attribution, and revenue growth their teams can actually feel. That’s what we do.”

“I founded DRGN Studios with a clear mission: to give growth teams the structure and strategy to make AI actually work,” said David York, incoming Chief AI & Innovation Officer at Helix CXM. “Joining forces with Helix CXM amplifies that mission. Together, we have the combined expertise to be a significant change agent for our clients, driving AI adoption that delivers measurable, lasting results.”

About Helix CXM

Helix CXM LLC is a revenue operations and AI consulting firm that embeds directly into B2B teams to untangle operational complexity, align go-to-market motions, and build AI-ready revenue systems engineered to scale. Founded by Ryan Vong, a seasoned executive with more than 20 years of experience helping technology and services organizations scale revenue with operational discipline, Helix CXM works with executive teams to strengthen GTM alignment, build governance-focused RevOps, and unlock value through reliable customer data foundations. For more information, visit helixcxm.com.

About DRGN Studios

DRGN Studios provides GTM teams with a proven framework that turns AI potential into measurable success. Founded by David York, the firm specializes in AI strategy, road mapping, AI agent deployment, automation, platform management, and optimization for revenue organizations. With a focus on practical, results-driven solutions, DRGN Studios has helped enterprise organizations across industries adopt AI with the structure and strategy needed to succeed. For more information, visit drgnstudios.co.

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