Luxury Handbag Brand Keis To Joi Announces Montclair Boutique Placement

New York, NY, United States — Keis To Joi (KTJ), the emerging luxury accessories brand redefining modern elegance through purpose-driven design, proudly announces actress and cultural tastemaker Novi Brown as its official Celebrity Brand Ambassador.

Best known for her role on Sistas, the hit BET series created by Tyler Perry, the Academy Award–winning filmmaker, producer, and cultural icon whose impact on television and film has reshaped modern storytelling, Brown rose to prominence through her portrayal of Sabrina Hollins. Following her breakout success on the series, she has continued to expand her influence across fashion, culture, and representation.

Founded by Joy A. M. Frazier, Keis To Joi, pronounced “Keys to Joy”, is built on the philosophy that true luxury begins within. The brand creates timeless accessories rooted in storytelling, craftsmanship, and intention, empowering women to move confidently through every chapter of their lives.

The appointment of Novi Brown as Celebrity Brand Ambassador marks a defining milestone for Keis To Joi as the brand continues to elevate its presence within luxury fashion while remaining deeply connected to authenticity, sisterhood, and cultural impact. Brown’s personal style, entrepreneurial spirit, and commitment to representation align seamlessly with the ethos of Keis To Joi.

“As a little girl, I always saw my self in global spaces, introducing the world to undiscovered beauty,” said Novi Brown . “I’m honored to be part of a legacy rooted in creative agency and ingenuity. This brand is not only unique, it is symbolic. It’s a reminder that you already hold the Key to your joy.”

As Celebrity Brand Ambassador, Brown will collaborate with Keis To Joi on select editorial initiatives, brand storytelling moments, and curated appearances that reflect the evolution of luxury through individuality, confidence, and purpose.

This partnership underscores Keis To Joi’s continued commitment to exclusive inclusivity, celebrating women who lead with intention, honor their journeys, and unlock their own joy while inspiring others to do the same.

About Keis To Joi

Keis To Joi is a New York, based luxury accessories brand founded on storytelling, craftsmanship, and purpose. Each design reflects a journey, unlocking confidence, joy, and legacy for women who value elegance with meaning.

Website: www.keistojoi.com

Instagram: @keistojoi

About Novi Brown

Novi Brown is an actress, producer, and cultural tastemaker best known for her role on Sistas, the hit BET series created by Academy Award–winning filmmaker Tyler Perry. With a career spanning television, film, and commercial work, she is widely admired for her authenticity, refined style, and influence both on and off screen.

Instagram: @iamnovibrown

Media Contact

Press Inquiries:

press@keistojoi.com