“REALIZEYOUⓇ,” the Iconic LA Fashion Label, Finally Arrives in Japan

Founded in Los Angeles in 2015, the emerging fashion label REALIZEYOUⓇ makes its Japan debut through SChinatown. LLC.

This project marks the first step in shaping an identity rooted in street dance fashion, creating a new tradition and community for the world, contributing to a richer and more vibrant society.”— Akitomo Ri (Founder of SChinatown. LLC)

As the official wholesale distributor and branding agency, S(Ch)inatown. is introducing REALIZEYOUⓇ, the iconic Los Angeles–based fashion brand, to the Japanese market — marking the beginning of its global expansion.
The initiative aims to share the brand’s creative philosophy and cultural influence step by step, fostering connections between street fashion and dance culture in Japan.

REALIZEYOUⓇ’s core concept, “Infinite Recreation of Self,” aligns closely with S(C)hinatown.’s mission to encourage the expression of individuality through style and movement.
Through this collaboration, both parties seek to contribute to a culture where self-expression and creativity can flourish.

To celebrate the brand’s Japan debut collection titled “REALIZEYOUⓇ Japan Collection 1.0 wav.”, S(C)hinatown. has released a series of look visuals and campaign images produced under its creative direction.
Set against Japan’s urban streets and dance studio backdrops, the visuals capture the essence of the brand’s slogan: “To REALIZE YOU is your LUXURY.”

S(C)hinatown. also plans to host a series of events—including exhibitions and pop-up shops—that reflect the brand’s worldview and growing community in Japan.

<Japan Capsule Collection 1.0 .wav>
REALIZEYOUⓇ marks the beginning of a new era as it steps into Japan’s legendary streetwear culture with the release of Japan Capsule Collection 1.0 .wav.
Each capsule collection by REALIZEYOUⓇ carries the suffix “.wav”, symbolizing that every drop exists within a unique frequency, motion, and flow.
Unlike a collection inspired by Japan, this collection is a declaration of identity from within Japan.
It reflects the brand’s entrance into a culture where creativity, discipline, and individuality have long shaped the global streetwear landscape.
This capsule signals the beginning of REALIZEYOUⓇ’s presence within that legacy—an authentic voice expressing itself from the streets of Japan.

Beginning August 30, 2025 (Saturday), Japan rollout has started with sales on the DIRECTBUY SCH. online store.

<About REALIZEYOUⓇ>
REALIZEYOUⓇ (@realizeyou) is a fashion brand born in LA, built around the concept “Infinite Recreation Of Self.”
It was founded in 2015 by artist Ru AREYOU (@ru_areyou), who has accompanied Justin Bieber on his world tour as a tricker, performed as a member of LA-based street dance crew QUEST CREW, and worked as a music producer for prominent musicians.
The brand is distinguished by its gender-neutral silhouettes and message-driven designs, and occasionally releases artisanal products.
With roots in performing arts, REALIZEYOUR has strong support from music artists, reflecting a forward-leaning, challenging spirit.
*Brand description adapted from material by Akitomo Ri (SChinatown. LLC).

<For Inquiries>
Email: info@schinatown.com
Instagram: @schinatown

Akitomo Ri
SChinatown. LLC
info@schinatown.com
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