Snackable Coffee Is Here and It’s 50% Off for International Coffee Day

Celebrate International Coffee Day with That’s it. and enjoy half off Organic Coffee Energy Minis made with real fruit and clean ingredients.

Wednesdays call for a midweek boost, and today there’s no better reason to recharge than International Coffee Day. To celebrate, That’s it. is giving coffee lovers a new way to fuel their day with an exclusive 50% off Organic Coffee Energy Minis, available today only on the That’s it. website with code COFFEE2025.

Crafted with premium coffee and just four to five simple, clean, organic ingredients, That’s it. Organic Coffee Energy Minis offer a healthier, on-the-go alternative with no added sugar. Each Mocha and Vanilla Mini delivers the caffeine of one cup of coffee, while Double Espresso packs the punch of two espresso shots, making them the perfect midweek pick-me-up.

“That’s it. is redefining the coffee break,” said Dr. Lior Lewensztain, Founder and CEO of That’s it. “With real fruit, organic coffee, and clean ingredients, our Coffee Energy Minis let people enjoy the ritual and benefits of coffee in a snackable form that fits busy, on-the-go lifestyles.”

This International Coffee Day promotion is available for one day only, October 1, 2025, exclusively at thatsitfruit.com.

About That’s it.
Founded in 2012, That’s it. is a leading healthy snacking company with real fruit at the core of everything it does. The company has built its reputation on delivering simple, clean-label snacks made from whole food ingredients—with a focus on transparency, quality, and convenience. That’s it. pioneered the real fruit bar category with its flagship Fruit Bars, now the #1 fruit bar in America, made with just two ingredients: fruit + fruit.

Based in Los Angeles, That’s it. has since expanded its portfolio to include a growing range of category-defining products, including Organic Fruit Crunchables, Dark Chocolate Vegan Truffles, Organic Caffeinated Energy Bars, and Probiotic Fruit Bars. All products are made with six real ingredients or fewer and are free from added sugar, sugar alcohols, natural or artificial flavors, and artificial colors. That’s it. continues to build on its reputation for simplicity, quality, and trust by delivering convenient, allergy-friendly options that meet the evolving demands of today’s health-conscious consumers.

That’s it. snacks are available nationwide at Costco, Sam’s Club, Walmart, Target, Kroger, Publix, H-E-B, Whole Foods, Thrive Market, Sprouts, and Starbucks, and are also sold online through Amazon and www.thatsitfruit.com.