TAB Launches as a Bold New Force in Digital Marketing

Building the Playbooks That Define What’s Next

“We don’t follow playbooks. We build them.”

TAB, a next-generation digital marketing and multimedia production company, officially launches today with a mission to dismantle outdated marketing models and replace them with strategy-driven, culturally fluent, performance-focused storytelling.

Founded by Abbie Knights, CEO & Founder, TAB enters the market with a clear point of view: in an era of oversaturation and shrinking attention spans, brands don’t need more noise — they need smarter systems built for how people actually engage today. “Most brands don’t fail because they lack creativity they fail because they lack clarity,” said Knights. “TAB was built to close that gap. We don’t follow playbooks. We build them. Every strategy we create is intentional, original, and designed to move the needle.” A Different Kind of Agency

TAB operates on a proprietary framework rooted in its name: Target. Analyze. Build. This methodology fuses data analytics, cultural insight, and cinematic multimedia production to create campaigns that are not only visually compelling, but strategically engineered for measurable impact. TAB is intentionally designed to evolve alongside technology, culture, and audience behavior — while actively contributing to positive change through community-focused initiatives and philanthropic partnerships. Leadership Built for Scale

Abbie Knights, CEO & Founder

With over 20 years in the entertainment industry, Knights brings a rare, insider perspective to modern marketing. Her career spans major feature films and television credits, a former FM morning radio show, and photographing more than 100 celebrities. This multidimensional background informs TAB’s storytelling approach. Knights is bilingual (English & Spanish). “I’ve spent decades watching how audiences respond to stories — what moves them, what doesn’t, and why,” said Knights. “TAB is about applying that knowledge to help brands evolve with the times while creating work that actually matters.”

Jamie Jackson, President & Chief Operating Officer

A member of the Jackson Family, Jamie Jackson brings legacy, leadership, and operational precision to TAB. He oversees execution, partnerships, and internal operations. “True evolution respects the past while building for the future,” said Jackson. “TAB is committed to innovation that creates opportunity not just visibility.”

Josh Rodriguez, Chief Financial Officer & Co-Founder

Josh Rodriguez is a financial executive, producer, and entrepreneur with extensive experience across live entertainment, media, and large-scale event production. As Chief Financial Officer and Co-Founder of TAB, Rodriguez leads financial strategy, deal structuring, and growth initiatives, ensuring creative ambition is supported by disciplined execution.

Rodriguez has spent years producing and supporting major live events, concerts, and multimedia projects, overseeing budgets, talent agreements, sponsorship structures, and investor relationships. His background gives him a deep understanding of how to balance creativity, scale, and profitability in high-visibility productions.

Bilingual in English and Spanish, Rodriguez brings a culturally fluent perspective to TAB’s work, particularly within entertainment and community-driven projects.
“Great productions succeed when vision and financial strategy move in sync,” said Rodriguez. “TAB was built to deliver both.”

Why TAB Matters Now

As brands navigate an increasingly complex digital ecosystem, TAB launches at a pivotal moment.

Audiences demand authenticity, platforms evolve rapidly, and legacy marketing playbooks no longer deliver sustainable results.

What’s Next

TAB is currently onboarding select clients across entertainment, lifestyle, luxury, fitness, and emerging brands, with several high-profile collaborations already in development. The company also plans to expand its philanthropic initiatives, partnering with organizations that support creative education, community development, and underserved voices. “We’re not here to blend in,” Knights added. “We’re here to build brands people remember — and create impact that lasts.”

About TAB

TAB is a digital marketing and multimedia production company built on the belief that innovation comes from intention not imitation. Guided by its proprietary framework, Target. Analyze. Build., TAB partners with brands to transform attention into action, strategy into scale, and success into shared impact. TAB is continuously looking for partnerships please contact us.