Toycycle Launches First-of-Its-Kind B-Stock Drop Ship Program for Toy Brands

Hayward, CA – Toycycle, the curated marketplace for pre-loved and surplus toys, today announced the launch of Toycycle Resale Direct^TM, a first-of-its-kind resale and inventory recovery program built specifically for toy brands.

The service enables brands to sell open-box and excess inventory directly from their own warehouses, with no upfront costs, no third-party warehousing, and no inventory risk.

Designed as an alternative to traditional liquidation, Toycycle Resale Direct^TM allows brands to maintain full control over SKU selection, pricing, and fulfillment while sharing revenue only on units that sell. Orders are fulfilled on demand from existing distribution centers, eliminating the need for inventory transfers or operational retooling.

Toycycle operates the resale channel end-to-end, handling merchandising, marketing, customer experience, and demand generation within its parent-trusted marketplace. This structure allows brands to test resale demand, recover margin on non-primary inventory, and reduce waste without compromising brand positioning.

For families, Toycycle Resale Direct™ expands access to high-quality toys at discounted prices, keeping perfectly usable products out of landfills. By bringing more reclaimed inventory into its marketplace, Toycycle gives parents more affordable and sustainable options for growing families.

“Resale shouldn’t require operational sacrifice or brand dilution,” said Sarfraz Arshad, Chief Strategy Officer at Toycycle. “Toycycle Resale Direct^TM gives brands a low-friction way to unlock value from excess inventory while staying in control.”

Toycycle Resale Direct^TM is now available to qualifying toy brands seeking a scalable, low-risk path to inventory recovery and recommerce participation.

What makes Toycycle Resale Direct^TM Different

Toycycle Resale Direct^TM is the first resale infrastructure purpose-built for toy brands. Unlike traditional liquidation that requires bulk sell-offs, third-party warehousing, or loss of pricing control, Toycycle Resale Direct^TM allows brands to recover value from open-box and excess inventory directly from their own warehouses. Brands set pricing guardrails and share revenue only when an item sells — eliminating inventory risk and operational disruption.

About Toycycle
Toycycle is a sustainability-focused online resale marketplace and consignment service for new, open-box, and quality used toys.

For more information, visit www.brands.toycycle.co
Platform www.toycycle.co