In the heart of India lies Uttar Pradesh, a state that embodies the very essence of the country’s cultural and spiritual identity. Home to the ethereal Taj Mahal, the eternal ghats of Varanasi, the sacred cities of Ayodhya and Mathura-Vrindavan, and the globally significant Buddhist Circuit, Uttar Pradesh is where history, faith and tradition converge. Through its focused global outreach, Uttar Pradesh Tourism is committed to showcasing this vast cultural heartland as a destination where travellers can find discovery, connection and transformation.
For seekers of peace and wisdom, Uttar Pradesh is revered as the cradle of Buddhism. Here, in landscapes both serene and sacred, Lord Buddha lived, taught and attained Mahaparinirvana. The Buddhist Circuit of Uttar Pradesh—encompassing Kapilvastu, Sarnath, Shravasti, Sankisa, Kaushambi and Kushinagar—offers a journey unlike any other: one that invites reflection, healing and enlightenment.
Together, these destinations form a sacred circuit that traces the Buddha’s life journey, offering travellers not just history, but a deeply personal spiritual experience.
Recognizing its global significance, Uttar Pradesh Tourismshowcased this Buddhist heritage at the 47th Pacific Asia Travel Association (PATA) Travel Mart 2025, held in Bangkok. With the theme “Embark on your Bodhi Yatra in Uttar Pradesh,” the state positioned itself as a premier destination for spiritual and cultural tourism.
Inaugurated by H.E. Mr. Nagesh Singh, Ambassador of India to Thailand, the Uttar Pradesh stall became a hub for international networking and partnerships, with 20 co-exhibitors highlighting the Buddhist Circuit and broader tourism offerings. Complementing the showcase, a special roadshow hosted by the Indian Embassy in Bangkok further spotlighted Uttar Pradesh’s unique blend of heritage and spirituality.
Mr. Jaiveer Singh, Honourable Minister of Tourism and Culture, emphasized, “Uttar Pradesh is the sacred land where Lord Buddha attained enlightenment and shared his eternal message of peace. We are committed to positioning Uttar Pradesh as the spiritual and cultural capital of global tourism.”
While the Buddhist Circuit forms the spiritual backbone of Uttar Pradesh, the state offers travellers an equally vibrant mix of cultural, historical and natural attractions. Agra dazzles with the Taj Mahal, an eternal symbol of love and Varanasi, the world’s oldest living city, resonates with rituals and life along the holy river Ganga. Lucknow, the city of Nawabs, captivates with its Indo-Islamic architecture and rich culinary heritage. In Ayodhya and Mathura-Vrindavan, visitors experience timeless tales of Ram and Krishna, while Dudhwa National Park provides wildlife enthusiasts with lush jungles and diverse ecosystems. Kannauj, famed as the perfume capital of India, preserves centuries-old traditions of fragrance-making. Complementing these destinations, festivals such as Dev Deepawali, Taj Mahotsav and the Mahakumbh showcase the state’s cultural vibrancy, leaving every visitor with lasting impressions.
Uttar Pradesh: A Journey of Spirit and Discovery
With enhanced infrastructure, world-class hospitality and seamless connectivity through Delhi and Lucknow international airports, Uttar Pradesh Tourism is actively welcoming the world. For pilgrims, explorers, scholars and seekers of mindfulness, the state offers a journey both outward and inward—through history, heritage, and the profound message of the Buddha.
Come, walk the path of the Enlightened One. Discover Uttar Pradesh. Rediscover yourself.
RD
Directorate of Tourism, Uttar Pradesh
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