Why Clarity Is Becoming the Competitive Edge for IT Decision Makers in 2025

The Deady Group helps IT buyers navigate disruption and make confident decisions in a rapidly evolving market

As organizations face historic levels of disruption, The Deady Group, a Trusted Advisor in the AVANT ecosystem, announced the release of new insights highlighting how clarity, not technology, is emerging as the defining competitive advantage for IT decision makers in 2025. The analysis draws on findings from the State of Disruption 2024 report, co-branded by The Deady Group and AVANT, and incorporates conversations from Boston AI Week and AVANT’s Special Forces event. The central theme is consistent. IT leaders who turn intelligence into action through strategy, alignment, and strong foundations are the ones who move forward with confidence.

With the technology market shifting faster than most IT teams can adapt, buyers are struggling to cut through vendor noise and make confident, well-grounded decisions. The Deady Group helps them navigate this complexity through actionable intelligence, strategy enablement, and independent advisory expertise.

“Technology evolves every day, but clarity is what determines who wins,” said Will Deady, Founder of The Deady Group. “A Trusted Advisor brings order, precision, and perspective to every decision. Our role is to interpret the market and help organizations make decisions that stick.”

According to the State of Disruption 2024 report, 66 percent of enterprise IT teams believe they are highly qualified to manage their infrastructure, yet 84 percent still rely on Trusted Advisors for technology recommendations. Most notably, 78 percent depend on advisors for cloud procurement and implementation. The findings highlight a growing paradox. Internal teams feel capable, but they are also more overwhelmed than ever.

That sentiment echoed throughout Boston AI Week, where experts discussed how the rapid pace of innovation is creating a widening gap between technical potential and organizational readiness. Conversations centered on AI integration, data quality, governance, and the operational demands that many companies underestimate. Many initiatives fail not because of the technology, but because organizations lack the structure and clarity to support sustainable change. Fragmented systems, weak governance, and unrealistic expectations often make execution unreliable. The same challenges surface across the broader IT stack, from customer experience and cybersecurity to cloud, connectivity, and data center transformation.

“Our team works with clients to identify these underlying problems and uncover blind spots,” said Deady. “Technology isn’t the problem. Clarity is. Organizations don’t need more options; they need the right intelligence to make decisions that stick. Our role is to interpret the market, identify what actually matters, and enable clients to turn clarity into action.”

AVANT’s research also shows that 44 percent of decision makers rely on Trusted Advisors to operationalize technology even when strategic decisions remain internal. As cloud, AI, and communications converge, the demand for objective and data backed guidance continues to grow. Trusted Advisors who combine market intelligence with execution support are becoming central to how organizations modernize their IT strategy.

The Deady Group’s approach is built around AVANT’s partner ecosystem and market intelligence platform. By leveraging insights from the Pathfinder platform and the broader network of solution providers, the firm helps organizations modernize infrastructure, evaluate solutions objectively, and move forward with clarity and confidence.

Earlier this year, The Deady Group attended AVANT’s Special Forces event, joining top advisors from across the country to exchange insights on how AI, cybersecurity, cloud modernization, and connectivity are reshaping buyer priorities. Discussions underscored the growing need for decision frameworks that help IT leaders assess solutions through the lens of business outcomes rather than features or price. Combined with takeaways from Boston AI Week, these insights reinforce a central truth. In an era defined by rapid change, clarity is the foundation of transformation.

As the market accelerates and complexity deepens, Trusted Advisors are becoming indispensable. Organizations that embrace clarity as a strategy and act on it will be best positioned to thrive through disruption.

Media Relations

The Deady Group

+1 617-221-7970

media@thedeadygroup.com

Visit us on social media:

The Deady Group’s Company LinkedIn