Free live session on September 10 breaks down how Cogya turned ROI Monitor founder Pablo Turletti’s 15-year marketing methodology into an AI platform.
MIAMI, FL, UNITED STATES — Cogya, a Miami-based AI strategy and product development firm, and ROI Monitor, the marketing ROI platform founded by Pablo Turletti, will host a free live webinar on Thursday, September 10 at 12:00 PM ET titled “Cogya x ROI Monitor: A Case Study in Turning 15 Years of Marketing IP Into an AI System.”
The session builds on last month’s announcement of the AI platform Cogya built with Turletti, which operationalizes his causation-based marketing ROI methodology — a framework that connects marketing activity directly to measurable business and financial outcomes. Turletti developed the approach over 15 years and has trained more than 1,000 marketing professionals in it.
Where the original announcement covered what was built, the webinar will cover how. Damien Bonnefoux and Mohamed Abdalhamid of Cogya will walk through how they mapped Turletti’s decision-making logic into structured AI workflows, the architecture decisions behind the resulting platform, and what changed operationally for ROI Monitor once the system went live. Turletti will join to discuss the process from the domain-expert side — what it took to translate 15 years of judgment calls into a system that runs them consistently.
[QUOTE — Damien Bonnefoux, Co-founder & CEO, Cogya. Suggested angle: why Cogya is walking through the build itself rather than just the result, and who this session is useful for beyond marketing. Draft below for your edit/approval:]
“Most companies aren’t in Pablo’s exact situation, but almost every one of them has someone like him — an expert whose judgment doesn’t scale past their own calendar,” said Damien Bonnefoux, Co-founder and CEO of Cogya. “That’s why we wanted to walk through the actual build in this session, not just the announcement.”
“Translating fifteen years of judgment calls into something that runs consistently, without me in the room, was the hard part,” said Pablo Turletti, founder of ROI Monitor. “What we ended up with doesn’t just save time — it holds up to the same standard I’d apply myself.”
EVENT DETAILS
What: Cogya x ROI Monitor: A Case Study in Turning 15 Years of Marketing IP Into an AI System
When: Thursday, September 10, 2026, 12:00 PM ET
Where: Live and online via Zoom
Cost: Free
Registration: https://cogya.com/webinar-cogya-roimonitor
Seats are limited to keep the Q&A session workable; registration is required to receive the Zoom join link.
About Cogya
Cogya is a Miami-based AI strategy and product development firm that helps businesses turn proprietary, expert-level knowledge into scalable AI systems. Learn more at cogya.com.
About ROI Monitor
ROI Monitor is a marketing ROI platform founded by Pablo Turletti, built on a causation-based methodology developed over 15 years and taught to more than 1,000 marketing professionals. Learn more at roimonitor.ai.
Media Contact
Damien Bonnefoux
Cogya
damien.bonnefoux@cogya.com