For the 63 million family caregivers left behind, CARA seeks health plan and employer partners to finally deliver the 24/7 support they deserve.
Casa Grade, Ariz.— Now What Publishing LLC, creator of CaregiverCompanion.ai and CARA For Workplace, today announced that it is opening discussions with a limited number of organizations interested in expanding meaningful support for family caregivers.
CARA—the Caregiver Advisory & Resource Assistant—is a caregiver-first support platform designed to help people understand what may be happening, determine what to do next, prepare questions, communicate with family members and professionals, and navigate the practical and emotional challenges of caregiving.
The opportunity comes as family caregiving reaches unprecedented scale. According to the 2025 Caregiving in the U.S. report from AARP and the National Alliance for Caregiving, 63 million American adults now provide ongoing care to someone with a complex medical condition or disability—an increase of 45% since 2015.
At the same time, healthcare organizations, senior-care technology companies and investors are accelerating their adoption of artificial intelligence, personalized navigation and home-based care. Yet the family caregiver—the person often responsible for carrying out the plan—frequently remains unsupported.
“Healthcare has tremendous amounts of information, technology and expertise, but caregivers still go home wondering, ‘Now what do I do?’” said Mike Weinberger, co-founder of Now What Publishing LLC and author of My Wife Has Alzheimer’s—Now What? “We built CARA to help answer that question with practical guidance, clear next steps and compassionate support at the moment it is needed.”
A Caregiver-Support Layer for Existing Organizations
CARA is designed to complement—not replace—the services already provided by health plans, healthcare systems, employers, home-care organizations, senior-living platforms and community organizations.
Rather than requiring an organization to build an entirely new caregiver-support system, a strategic relationship with CARA could provide a faster path to offering:
- Personalized, around-the-clock caregiver guidance
- Actionable next steps based on the caregiver’s situation
- Suggested questions and words to use in difficult conversations
- Caregiver and loved-one profiles that provide continuity
- Support across more than 25 languages
- Family collaboration and shared caregiving support
- Printable, downloadable and shareable guidance
- Privacy-conscious caregiver engagement
- Employer-based support for working family caregivers
CARA does not diagnose medical conditions or replace healthcare, legal or financial professionals. It helps caregivers become better prepared to communicate with those professionals and take appropriate next steps.
“We did not build CARA to become one more isolated caregiving application,” Weinberger said. “We built it to become an integrated caregiving support network that can work alongside the organizations caregivers already know and trust.”
Multiple Strategic Applications
Now What Publishing LLC is interested in exploring relationships that could include:
- Health-plan and Medicare Advantage member support
- Employer and employee-benefit programs
- Hospital discharge and transition-to-home support
- Home-care and senior-living technology integrations
- Dementia and aging-services partnerships
- Branded organizational deployments
- Community-access and caregiver-education programs
- Research, outcomes measurement and national caregiver case studies
- Distribution, licensing and other strategic growth relationships
CARA is currently available to individual caregivers through CaregiverCompanion.ai with no credit card required. CARA For Workplace extends the platform to employers seeking to understand and support employees who are balancing their jobs with caregiving responsibilities.
“Organizations already encounter caregivers at critical moments—a diagnosis, a hospital discharge, a change at home or a workplace crisis,” said Denice M. Kennedy, co-founder of Now What Publishing LLC. “A partnership with CARA can help extend practical support beyond that single moment and remain available as the family’s needs change.”
An Invitation to Collaborate
Now What Publishing LLC is inviting conversations with organizations that recognize family caregivers as an essential part of the healthcare and long-term-care system and believe those caregivers deserve better guidance, preparation and support.
Organizations interested in partnership, distribution, integration, investment or other strategic opportunities are encouraged to contact the company.
About Now What Publishing LLC
Now What Publishing LLC develops practical education and technology-based support for family caregivers. Through CaregiverCompanion.ai, CARA For Workplace and the Caregiver Leadership Council, the company helps caregivers, families, employers and community leaders find clearer answers, actionable next steps and meaningful support.
CARA was informed by lived caregiving experience and created around a simple but urgent question asked by millions of families every day: “Now what?”
Learn more:
CaregiverCompanion.ai: https://caregivercompanion.ai
CARA For Workplace: https://caraforworkplace.com
Media and Strategic Partnership Contacts:
Mike Weinberger
Co-founder, Now What Publishing LLC
mikew@nowwhatpublishing.com
(888) 460-2272, option 5
Denice M. Kennedy
Co-founder, Now What Publishing LLC
dmkennedy@nowwhatpublishing.com
(951) 757-9977
Source: AARP and National Alliance for Caregiving, Caregiving in the U.S. 2025: https://www.caregivingintheus.org