Founded by entrepreneur Aydin Malikov, the UAE-based platform is building a specialized digital trade ecosystem for manufacturers, distributors, contractors and project buyers.
AquaStore, a UAE-based technology platform founded by entrepreneur Aydin Malikov, has launched a specialized global business-to-business marketplace designed for the pool, spa, wellness and water technology sectors.
The platform brings together manufacturers, distributors, wholesalers, suppliers, contractors, service companies and professional buyers within one industry-focused digital environment. Its objective is to simplify product discovery, supplier identification, commercial enquiries and project sourcing across markets that have traditionally relied on fragmented directories, trade fairs, personal networks and disconnected communication channels.
A digital infrastructure for a fragmented specialist market
The industries served by AquaStore are broad in economic importance but highly specialized in practice. A hotel developer seeking filtration equipment, a contractor sourcing pool systems, a distributor comparing chemical suppliers and a facility operator looking for a qualified service company may all face the same challenge: reliable information is spread across multiple countries, languages, catalogues and informal networks.
AquaStore is being developed as a vertical marketplace rather than a general-purpose e-commerce platform. Companies can present structured profiles, list relevant products and services, receive requests for quotation, discover projects and tenders, and build visibility among buyers with a direct commercial interest in their category. The platform covers pools, spa and wellness, water filtration and treatment, irrigation, water storage solutions and related professional services.
| “The sector does not need another broad online directory. It needs a focused trade platform built around how this industry actually buys, sells and delivers projects. AquaStore is designed to make qualified suppliers easier to discover and serious commercial opportunities easier to access.” Aydin Malikov, Founder and CEO of AquaStore |
A central component of the model is the request-for-quotation workflow, which allows buyers to communicate a defined requirement and enables relevant suppliers to respond. AquaStore is also building verification, supplier analytics, detailed search filters and company-ranking capabilities intended to improve trust and decision-making as the marketplace grows.
Connecting regional expertise with global demand
AquaStore is headquartered through Aquamarket FZCO in Dubai and is positioning the UAE as its operational base for international expansion. The company is initially concentrating on markets with established construction, hospitality, infrastructure and water-management activity, including the Gulf region, Türkiye, North Africa and the wider Middle East.
Ahead of launch, the AquaStore team mapped and compiled an industry database covering several thousand relevant companies across multiple countries. The purpose of this groundwork is to address the classic marketplace “cold-start” problem by building category depth, identifying credible suppliers and supporting focused outreach to both buyers and sellers.
The company’s early growth strategy combines direct industry engagement, supplier onboarding, search marketing, professional social media, trade-media exposure and partnerships with manufacturers and distributors. AquaStore also plans to use educational content and market intelligence to help companies understand new markets, product categories and procurement opportunities.
Built for professional trade, not consumer retail
Unlike consumer marketplaces, AquaStore is structured around business identity, technical categories and commercial intent. A product listing is intended to lead to a quotation, distributor relationship, project discussion or supplier introduction rather than a simple retail checkout. This distinction is particularly important in sectors where specifications, logistics, compliance, installation and after-sales support can be as significant as price.
| “Our long-term goal is to become the digital meeting point for the global pool, spa and water-technology ecosystem — a place where a company can enter a new market, find the right counterpart and move from discovery to a real business conversation.” Aydin Malikov, Founder and CEO of AquaStore |
The platform’s commercial model includes tiered company subscriptions and optional visibility tools for suppliers. At the same time, the company’s stated priority during the launch phase is marketplace quality: sufficient supplier density, accurate categorization, relevant enquiries and a clear user experience for professional buyers.
Malikov’s background in the pool-chemicals and equipment sector shaped the concept. His experience with wholesale distribution and cross-border sourcing highlighted how difficult it can be for buyers to identify dependable suppliers outside their existing networks, even when suitable manufacturers and distributors already exist in the market.
A platform with an international ambition
Following its introduction in June 2026, AquaStore is focused on onboarding companies, expanding its product and service taxonomy, strengthening RFQ activity and improving supplier verification. Future development is expected to include saved searches, product comparison, deeper seller analytics, supplier rankings and a knowledge center for industry professionals.
The company’s broader ambition is to create a recognized digital trade layer for industries connected by water: from swimming pools and wellness facilities to filtration, treatment, irrigation and related infrastructure. By combining a focused marketplace with professional sourcing tools, AquaStore aims to make a traditionally relationship-driven sector more accessible, transparent and internationally connected.
About AquaStore
| AquaStore is a global B2B marketplace for the pool, spa and wellness, water filtration and treatment, irrigation, water-storage and related service industries. The platform connects professional buyers with manufacturers, distributors, wholesalers, suppliers, contractors and service providers. AquaStore is operated by Aquamarket FZCO in the United Arab Emirates. Website: https://aquastores.net |