Chosen by expert reviewers and backed by CarGurus’ proprietary data, the awards highlight the best cars for affordability, modern design, and smart engineering in four key categories
BOSTON — CarGurus, the No. 1 most visited automotive shopping site in the U.S.1, today announced the winners of the 2026 CarGurus Confidence Awards, recognizing standout vehicles in four categories that reflect the needs of today’s shoppers: Best Truck for Families, Best Family Upgrade, Best Electric Vehicle (EV) Experience, and Best Smart Luxury Model.
Category winners represent the top new car models that combine strong value, modern design, and thoughtful engineering. The picks are based on CarGurus marketplace data, hands-on testing, and editorial reviews of hundreds of vehicles each year. Winners were selected from a competitive field spanning a range of segments, powertrains, and price points.
“Car shoppers face more decisions than ever, from new models, technology, and powertrain options, to a bigger emphasis on value and reliability,” said David Undercoffler, Head of Consumer Insights at CarGurus. “The Confidence Awards help cut through that complexity to spotlight the vehicles that truly deliver — whether it’s for growing families, first-time EV buyers, or drivers looking for premium features without the premium price. Backed by insights from the largest car shopping platform in the U.S.2, our awards offer a trusted guide to the best new vehicles available today.”
CarGurus 2026 Confidence Awards winners include:
The full awards breakdown, including expert insights and runner-up selections, is available here.
To determine the winners, CarGurus evaluated eligible vehicles using a combination of marketplace data and expert editorial analysis. Vehicles needed to meet minimum inventory thresholds on the CarGurus site and fall within pricing guidelines relative to MSRP, with additional category-specific limits applied where relevant.
Each vehicle was scored across six key attributes: look and feel, performance, form and function, tech level, safety, and overall value. The weighting of these factors varied by category to reflect what matters most to shoppers. CarGurus’ editorial team then ranked their top vehicles in each category using a weighted voting system.
About CarGurus, Inc.
CarGurus (Nasdaq: CARG) is the leading multinational automotive platform helping consumers and dealers confidently buy and sell vehicles. Founded in 2006 with a mission to bring more trust and transparency to car shopping, CarGurus is the No. 1 visited automotive shopping site in the U.S.1 with the largest selection of inventory and network of dealers.2 CarGurus’ unmatched selection, trusted automotive insights, and data-driven products and solutions support each shopper’s journey — from online research and shopping to in-dealership decisions — to empower them at every step. And, by translating data from billions of monthly site interactions, CarGurus provides dealers a personalized, predictive intelligence platform with software solutions that helps them run their businesses more efficiently and profitably at all stages of inventory acquisition and pricing, marketing, and conversion to sale.
CarGurus operates online marketplaces in the U.S., U.K., and Canada. The company’s network of brands includes PistonHeads, the largest online motoring community in the U.K.3, and Autolist, a U.S.- based online marketplace.
To learn more about CarGurus, visit www.cargurus.com.
1Similarweb: Traffic and Engagement Report (Cars.com, Autotrader.com, TrueCar.com, CARFAX.com Listings (defined as CARFAX.com Total Visits minus Vehicle History Reports)), Q4 2025, U.S.
2Largest car shopping platform defined as most inventory and largest dealer network. Compared to Autotrader.com , Cars.com, TrueCar.com, and CARFAX (Joreca as of December 31, 2025).
3Similarweb: Traffic Insights, Q4 2025, U.K.
CarGurus® and Autolist® are each a registered trademark of CarGurus, Inc., and PistonHeads® is a registered trademark of CarGurus Ireland Limited in the U.K. and the European Union. All other product names, trademarks, and registered trademarks are property of their respective owners.
© 2026 CarGurus, Inc., All Rights Reserved.
Maggie Meluzio
Director, Public Relations & External Communications pr@cargurus.com
Kirndeep Singh
Vice President, Head of Investor Relations investors@cargurus.com
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