Some fashion collections are inspired by destinations. Others are inspired by memories. Flora Marteen’s Buenos Aires Resort Collection 2027 is inspired by both.
For designer Jennifer Peykar, Buenos Aires has never simply been a city on a map. It represents family, legacy, artistry, and the remarkable woman whose influence continues to shape every collection she creates. Named after her beloved grandmother, Flora Marteen has always been more than a luxury resort wear label—it is a living tribute to craftsmanship, femininity, and timeless style.
The newest collection transports women into the romantic soul of Argentina’s capital, where European elegance meets Latin passion. Every silhouette captures the effortless sophistication of strolling beneath the grand boulevards of Recoleta, enjoying an afternoon café along cobblestone streets, or watching the sun set over the Río de la Plata before an evening filled with music, conversation, and tango.
This is resort dressing with a story.
Fashion Inspired by a City That Never Loses Its Elegance
Buenos Aires has long been celebrated as one of the world’s most beautiful capitals. Often called the “Paris of South America,” its architecture, historic neighborhoods, tree-lined avenues, and vibrant cultural life have inspired artists, writers, and designers for generations.
Jennifer Peykar channels that same spirit into every garment.
Flowing silhouettes echo the movement of tango dancers. Soft metallic fabrics capture the glow of city lights reflecting across historic buildings. Delicate embroidered chiffons mirror the romance of evening gardens, while handcrafted crochet and refined knit lace celebrate generations of artisan craftsmanship.
The result is a collection that feels simultaneously timeless and refreshingly modern.
Rather than chasing trends, Flora Marteen embraces enduring luxury—pieces designed to remain relevant season after season.
A Personal Tribute Woven Into Every Design
Few luxury brands possess a story as authentic as Flora Marteen.
Jennifer Peykar named the company after her grandmother, who was born and raised in Buenos Aires. An accomplished seamstress, entrepreneur, and philanthropist, she built her own dressmaking business while raising a family, becoming known for both extraordinary craftsmanship and remarkable generosity.
Her home became a place where elegance wasn’t reserved for special occasions—it was simply a way of life.
That philosophy became the foundation of Flora Marteen.
“My grandmother taught me that beautiful clothing isn’t about excess,” Peykar explains. “It’s about confidence, quality, and creating something that makes a woman feel extraordinary. Every collection I design begins with her influence.”
The Buenos Aires Resort Collection serves as perhaps the most intimate expression of that legacy to date.
Every garment reflects not only the city she called home, but the values she embodied—grace, creativity, resilience, and timeless sophistication.
Designed for Women Who Live Beautifully
Today’s luxury traveler demands versatility.
Whether spending the afternoon aboard a yacht in the Mediterranean, enjoying dinner overlooking the Amalfi Coast, relaxing in St. Barths, attending a summer soirée in the Hamptons, or discovering hidden cafés throughout Buenos Aires, women increasingly seek wardrobes that effortlessly transition from day to evening.
That versatility sits at the center of the Buenos Aires Resort Collection.
Relaxed silhouettes become elegant evening ensembles with a change of accessories. Lightweight knit dresses pair equally well with sandals at brunch or heels for cocktails. Soft metallic accents add subtle glamour without overwhelming the understated sophistication that defines the brand.
Each piece has been intentionally created to simplify luxury travel while elevating every destination.
The Beauty Is in the Details
Flora Marteen continues to distinguish itself through exceptional craftsmanship and limited-production design.
The Buenos Aires Resort Collection showcases:
- Handcrafted crochet
- Intricate knit lace
- Embroidered chiffon
- Metallic textiles and refined finishes
- Lightweight resort knits
- Premium natural cotton blends
- Flowing feminine silhouettes
- Day-to-evening versatility
Rather than relying on bold logos or overt branding, the collection allows craftsmanship to become its signature.
It is quiet luxury in its purest form.
A Color Palette Inspired by Argentina
Color plays an essential role throughout the collection.
Inspired by Buenos Aires’ architecture, coastal landscapes, and elegant interiors, the palette embraces timeless neutrals accented with refined metallics.
Soft White evokes fresh linen and summer light.
Sand recalls the city’s nearby coastlines.
Gold and Rose Gold reflect warm evening sunsets.
Shades of Blue capture both the Atlantic Ocean and Argentina’s iconic skies.
Black adds sophistication, balance, and effortless glamour.
Together, the palette creates a wardrobe that mixes beautifully while remaining endlessly wearable.
Luxury Without Excess
As luxury fashion evolves, consumers increasingly gravitate toward thoughtful design over fast-moving trends.
Flora Marteen answers that shift with collections produced in limited quantities in the United States, emphasizing quality, longevity, and authenticity.
Rather than encouraging seasonal replacement, the brand creates investment pieces intended to travel well, wear beautifully, and remain timeless for years.
It is luxury defined by craftsmanship rather than excess.
Resort Wear for Every Destination
The Buenos Aires Resort Collection feels equally at home in some of the world’s most exclusive destinations.
Imagine wearing Flora Marteen while:
- Walking the beaches of the Hamptons
- Cruising through the Mediterranean
- Escaping to St. Barths
- Discovering the Caribbean
- Enjoying yacht weekends along the Riviera
- Dining oceanside in Miami
- Exploring Buenos Aires itself
Every garment has been designed with movement, versatility, and elegance in mind.
It is clothing created for women whose lives are defined by curiosity, culture, and travel.
Continuing a Family Legacy
Fashion often celebrates innovation.
Flora Marteen celebrates remembrance.
Each new collection serves not only as an expression of Jennifer Peykar’s creative vision but also as a continuation of a family legacy that began decades ago inside her grandmother’s dressmaking studio.
That connection gives the brand emotional authenticity rarely found in contemporary luxury fashion.
In an industry often driven by seasonal trends, Flora Marteen reminds us that the most meaningful designs are those rooted in personal history.
The Buenos Aires Resort Collection 2027 is more than resort wear.
It is an elegant journey through heritage, craftsmanship, and timeless femininity—a collection that honors the past while inspiring the women who will wear it into the future.
About Flora Marteen
Founded by designer Jennifer Peykar, Flora Marteen is an American luxury resort wear brand inspired by heritage, global travel, timeless elegance, and exceptional craftsmanship. Produced in limited quantities in the United States, each collection blends artisanal techniques with contemporary design, featuring handcrafted crochet, refined knits, luxurious fabrics, and sophisticated silhouettes. Designed for women who value authenticity, versatility, and understated luxury, Flora Marteen creates elevated travel wardrobes that transition effortlessly from beachside mornings to elegant evenings, redefining modern resort living through timeless design.