The AI-powered platform is bringing creator management, campaign workflows, pricing intelligence, brand detection and more into one system built around how influencer agencies actually work.
BISKET
Influencer marketing has grown into a major part of the advertising industry, but many of the teams behind it are still managing their operations across spreadsheets, inboxes, generic CRMs, analytics platforms and manually built documents. Bisket is trying to change that by building a purpose-built operating system for the influencer marketing world.
Bisket is an AI-powered platform designed initially for influencer marketing agencies, talent management companies and creator managers. The platform brings together the workflows these teams handle every day, including creator rosters, campaign management, proposals, media kits, pricing, social data, reporting and AI-assisted talent matching.
The idea came directly from experience inside the industry. Bisket was built by Rafi Lieberman and Daniel Lieberman after dealing with the operational challenges of influencer marketing firsthand. Rather than starting with a generic CRM and adapting it to creators, the team approached the product from the opposite direction: build around the way influencer agencies actually operate.
“A lot of Bisket started with us asking one simple question: why are we still doing this manually?” said Rafi Lieberman, Co-Founder of Bisket. “We were dealing with these problems ourselves, so instead of building software based on what we thought the industry needed, we started by building the tools we actually wanted to use every day.”
One of the platform’s central features is AI Brief Matching. Agencies can enter a campaign brief and Bisket analyzes the requirements, then evaluates the agency’s creator roster and ranks relevant talent based on factors such as platform fit, audience, niche, performance and pricing. The system also provides reasoning behind the recommendations, giving teams more context when deciding which creators to pitch to a brand.
Another distinctive feature is Brand Detection. Bisket analyzes creator content and builds searchable intelligence around the brands that have appeared across a roster. That means an agency can search for a brand and identify creators who have already featured it, rather than relying on memory or manually reviewing months of content.
That type of information can become particularly useful when a client asks a question such as, “Do you represent anyone who has worked with or featured this brand before?” Bisket is designed to make the answer searchable and supported by evidence inside the platform.
The company is also approaching pricing as an operational problem. Bisket’s pricing tools are designed to help agencies evaluate creator rates, estimate what to pay talent, determine what to charge clients and understand potential margins. Combined with campaign tracking, proposals and creator intelligence, the aim is to give agencies a single place to move from receiving a brief to presenting talent and managing the deal.
For Bisket, the larger opportunity goes beyond replacing a few spreadsheets. The company believes influencer marketing has reached a point where the industry needs its own software infrastructure, built specifically around creators, brands, campaigns and the relationships between them.
“We are not trying to simply add AI features to generic business software,” Lieberman said. “We are building AI around real influencer marketing workflows. Our long-term vision is for Bisket to become the operating system for the influencer marketing world.”
Today, Bisket’s strongest fit is with agencies and talent managers that have reached the point where disconnected tools are slowing down their team. As rosters and campaign volume grow, the operational cost of switching between spreadsheets, analytics tools, CRMs and manually prepared client materials grows with them.
Over the coming months, Bisket plans to continue expanding its AI capabilities, automation, integrations and customization while deepening the core workflows agencies already use. The company is also building toward a broader vision in which more of the influencer marketing ecosystem can operate through connected tools and shared infrastructure.
The challenge will be maintaining that focus as the product expands. Influencer marketing software already includes analytics platforms, marketplaces, campaign tools and general-purpose CRMs. Bisket’s bet is that the opportunity is not another isolated tool, but a system that connects the work agencies are already doing.
For teams that have spent years stitching together their own operational stack, that proposition is straightforward: fewer disconnected systems, more searchable intelligence and software designed around the realities of influencer marketing from the start.
About Bisket
Bisket is an AI-powered operating system for influencer marketing agencies, talent managers and creator-focused teams. The platform combines creator CRM, campaign workflows, AI brief matching, brand intelligence, pricing tools, proposals, media kits and reporting in one system.