Laxmi Brand Announces Diwali Giveaway Winner, Awards New Jersey Family a Brand-New Lexus RX 350

NEW YORK, NY — Laxmi, the flagship brand of HOS Global Foods and the largest South Asian food importer and distributor in the United States, offering a robust portfolio of ambient grocery staples and frozen convenience foods, today announced Udayakumar Balathandayutham of New Jersey as the grand prize winner of its nationwide ‘Grab More, Win More’ Diwali giveaway. The announcement was marked by a warm and celebratory ceremony at Lexus of Bridgewater, where the Balathandayutham family was presented with the keys to a brand-new Lexus RX 350, reflecting Laxmi’s enduring commitment to honoring cultural traditions, rewarding consumer loyalty, and bringing families together through shared moments around food.

“This giveaway represents more than a prize; it reflects our commitment to bringing families together through the traditions and flavors that connect them to their roots. It closely aligns with our vision of bringing culture alive through the celebration of authentic ethnic food, flavour, and family,” said Neil Soni, CEO of HOS Global Foods. “For over 50 years, Laxmi Brand has played a meaningful role in uniting families with authentic products that deliver the comfort and familiarity of home, even when far from it. This milestone underscores our continued dedication as a trusted community partner to the South Asian diaspora,” added Amrapali Soni, COO of HOS Global Foods.

Laxmi, the flagship brand of HOS Global Foods, has grown into a trusted, culturally authentic staple for diaspora families living away from home across the U.S. and worldwide.

Renowned for its wide reach and steady supply of great tasting ethnic foods, Laxmi, from HOS Global Foods is synonymous with delivering products that stand for quality, purity and everyday value to South Asian Consumers. The brand offers a wide range of authentic South Asian foods in the ambient and frozen categories. Today, Laxmi strives to cater to the ever-evolving needs of its consumer base by matching changing food habits with newly launched value-added product ranges.

Mr. Udayakumar Balathandayutham, winner of the Diwali giveaway, was welcomed with cheers from members of the Laxmi brand team as he received the keys. Sharing his excitement, Mr. Balathandayutham said, “I still can’t believe we won . The Laxmi brand has been a part of our home for years, especially during festivals, and so many of our family memories are tied to it.”

“This Diwali campaign was about belief, trust, and action. At Laxmi, we don’t just make promises, we fulfil them. From the contest to the car, this was a celebration of credibility, community, and our commitment to always doing things the right way.” said Sundeep Singh Lamba, Head of Sales and Marketing, HOS Global Foods.

The campaign highlights Laxmi Brand’s dedication to celebrating the South Asian community that has embraced the brand for decades. Through an easy digital platform, families across the United States joined in a joyful tribute to loyalty and tradition, turning everyday shopping into shared excitement.

About HOS Global Foods

With over 50 years of experience in the market, HOS Global Foods is the most popular choice for quality South Asian flavors and the largest South Asian distributor in the USA. As the first company to pioneer Indian food distribution in the United States with its flagship brand, Laxmi, HOS Global Foods has grown exponentially and today operates 10 warehouses nationwide. It all began in 1972, when Mr. G. L. Soni founded the South Asian food company from the garage of his home in New York.

As a South Asian immigrant couple living in New York, the Sonis, particularly Mrs. Shobhana Soni, faced daily challenges in finding Indian ingredients for home cooking. Her need to prepare authentic Indian food for her family and create a home away from home inspired Mr. G. L. Soni to begin importing Indian cooking ingredients through friends and family.

Soon, the couple realized they were not alone in their longing for homestyle cooking. In 1972, Mr. G. L. Soni channelized his enterprising spirit to set up a small grocery shop in his garage. What began as a humble endeavour to blend heritage, family values, and traditions into meaningful experiences for South Asian immigrant families soon expanded into a melting pot of flavors and cultures, becoming what is now HOS Global Food.

Contact Details:

Company Name: HOS Global Food
Email: kjuvariwala@HouseOfSpicesIndia.com