Created by a therapist-mum raising a mixed-race child, the series blends high-quality animation with emotional learning and cultural pride, in both Mandarin and English.
Singapore — Long Long Tales 龙龙故事 — a first‑of‑its‑kind bilingual (Mandarin and English) storytelling channel for children under 10 — launches just in time for Chinese New Year. Created by therapist‑mum and cultural storyteller Jen Loong‑Goodwin, the series blends cinematic animation with emotional intelligence and cultural pride, inviting families worldwide to explore Chinese traditions together. With the Chinese New Year just one month away, the launch is timely and culturally important.
“With most Chinese cultural content online either heavily focused on vocabulary, overly long episodes, or created for audiences in only one language, I couldn’t find something that felt joyful, meaningful and truly understandable for mixed‑heritage or diaspora families like mine,” says Jen Loong‑Goodwin, founder of LifeLoong Therapy. “So I built the channel I wished existed, where culture and feelings meet in stories kids can love about their culture. This is for my son, Zaki Kai, and for every Chinese family raising kids across languages and worlds”
Long Long Tales fills this gap with high-quality animated stories (5–6 minutes each) that:
Full press kit and assets: https://drive.google.com/drive/folders/1410QijsvX6PxlQAHd8eJp0AJVwjFA5dw?usp=sharing
The series is curated by Singapore-based Jen Loong-Goodwin, a therapist trained in emotional development, a finance professional by day, and a Chinese-Canadian mum raising a mixed-race toddler in Singapore.
Both Jen and her son Zaki Kai share the Chinese surname “Loong,” or 龙 (dragon), which inspires the channel’s name and spirit of curiosity, courage, and cultural connection.
Learn more: https://www.lifeloongtherapy.com
Themes the channel will explore:
In time for the Year of the Horse, Lunar New Year-themed content will be available at launch:
Watch on YouTube: https://www.youtube.com/@longlongtales
Curator’s Instagram: @loongstoryshort | @lifeloongtherapy
Contact: hello@lifeloongtherapy.com for interviews, media kits, or collaborations
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