Momento and Sports Illustrated Tickets Expand Partnership For Select MLS Clubs in 2026

Continuing to Deliver Elevated, Personalized Fan Experiences Across a Growing Roster of Professional Sports Teams

• Broadening of MLS teams through Sports Illustrated Tickets collaboration
• Atlanta United, Sporting Kansas City join this season
• Builds on 2025 deployments with Red Bull New York and New England Revolution
• Platform delivers personalized fan content and first-party data

CHICAGO –– Momento, a fan engagement and data platform that captures real-time fan reactions at live sporting events and transforms them into personalized digital keepsakes, is expanding its Major League Soccer (MLS) club presence in 2026, primarily through its partnership with Sports Illustrated Tickets, a leading live events marketplace in the Sports Illustrated family.

Building on Sports Illustrated Tickets’ successful 2025 launch of Faces in the Crowd through its Official Fan Experience partnerships with Red Bull New York and the New England Revolution, Momento’s 2026 expansion enriches fan engagement with those clubs, while adding Atlanta United, which is participating this season via leveraging the Sports Illustrated brand. Sporting Kansas City is also part of the rollout through its independent relationship with Momento.

Powered by Momento, Faces in the Crowd captures fans’ real-time reactions during key game moments through strategically placed 4K cameras throughout the stadium. Supporters can transform their photos and GIFs into a custom SI Fan Cover or commemorative game ticket – deepening their connection to the match – while teams unlock first-party data, actionable fan insights and digital sponsorship opportunities.

“We’re thrilled to expand our collaboration with Momento and bring elevated, personalized fan experiences to more MLS clubs in 2026,” said David Lane, CEO, Sports Illustrated Tickets. “Momento’s innovative technology captures fans’ real-time reactions and turns them into shareable digital keepsakes, creating unforgettable in-stadium moments while giving our club partners actionable insights to strengthen fan connections.”

Momento was founded by 2023 Sports Broadcasting Hall of Famer Tom Fletcher and Austin Fletcher. The platform transforms high-resolution stadium imagery into machine-learning-driven insights that help teams grow ticket revenue, strengthen sponsorship activation and unlock new in-venue revenue.

“MLS remains a priority growth league for us,” said Austin Fletcher, CEO and Co-Founder of Momento. “As the MLS season enters its second month, clubs are increasingly focused on owning their fan data and creating measurable digital touchpoints inside the venue.”

Beyond MLS, Momento has activations across the NFL, MLB, NHL and NWSL, many in collaboration with Sports Illustrated Tickets. In 2025, the New York Red Bulls nominated Momento and Sports Illustrated Tickets’ Faces in the Crowd for MLS Sponsorship Activation of the Year, where it was named a finalist and recognized as one of the league’s top brand experiences.

For more information, visit https://mymomento.com.

FAQs

What is Momento?
Momento is a fan engagement and data platform that captures real-time fan reactions at live sporting events and turns them into personalized digital photos and GIFs.

What is being announced?
Momento is expanding its MLS team presence through its partnership with Sports Illustrated Tickets, adding Atlanta United, which is leveraging the SI brand, while continuing partnerships with New York Red Bulls and New England Revolution. Sporting KC is also a new partner for 2026.

What does Sports Illustrated Tickets’ role include?
Sports Illustrated Tickets partners with Momento to help scale fan-facing experiences, data capture and sponsorship activations across MLS venues through its Faces in the Crowd interactive platform.

What value does Momento provide to teams?
Momento delivers first-party fan data, engagement insights and new opportunities across ticketing, sponsorship, merchandise and in-venue experiences.

Which leagues currently use Momento?
Momento is deployed across the NFL, MLB, NHL, MLS and NWSL.

About Momento
Momento is redefining the live sports experience by turning every game into a lasting memory. Using proprietary, cutting-edge camera technology, Momento captures real fan reactions in real time, delivering personalized digital mementos that can be instantly shared and saved forever.

For teams and leagues, Momento creates new pathways to deepen fan engagement, unlock incremental revenue, and strengthen fan loyalty both inside and outside the venue. For brands and sponsors, Momento provides an authentic way to connect their brand to fans’ most emotional and shareable moments – naturally amplifying reach across social and digital platforms.

Trusted by leading teams and stadiums across the U.S., Momento is transforming the future of fan connection, sponsorship, and in-venue engagement – one moment at a time. Learn more at www.mymomento.com.