Rhubaia Officially Launches May 14th: Sustainable Fashion Meets AI-Powered Virtual Styling

Grand Launch Marks the Arrival of a New Era of Melding AI-driven Technology with Your Closet

CALGARY, ALBERTA, CANADA – — A closet full of clothes — yet nothing to wear?

March 14th, Rhubaia celebrates its official grand launch, making its sustainable women’s professional clothing line and groundbreaking AI-powered virtual closet app.

One wardrobe. Virtual Freedom.

Founded by entrepreneur Lacey Cadieux-McLean, Rhubaia merges beautifully crafted, sustainable apparel with an intelligent virtual closet app to solve the daily challenge of “what to wear” for modern professionals — especially those attending special life events, navigating hybrid and office-based work.

At the heart of the experience is a life-like digital avatar that looks just like you. Users create an avatar of their realistic self, upload clothing from their real wardrobe or Rhubaia’s collection, and see exactly how outfits will look on their body via digital versions — before ever putting them on.

“I started Rhubaia because I struggled to find clothing that supported wellbeing and sustainability while fitting modern professional life,” said Lacey Cadieux-McLean, Founder and CEO. “Today we’re delivering both the garments and the technology to make getting dressed feel effortless, intentional, and aligned with what matters most.”

What’s Now Live

• Sustainable Professional Apparel Collection — Timeless, versatile pieces crafted from natural, biodegradable, and non-toxic materials.
• Rhubaia Virtual Closet App — Powered by your life-like avatar, the app delivers AI outfit recommendations, virtual try-on, daily planning tools, and sharable features that let you invite friends, family, or stylists into your digital closet.
• Global Availability — Clothing ships to 31 countries. The app rolls out globally across iOS and Android, starting initially with full access in Canada and the USA.
  

The sharable closet experience turns stressful solo decisions into fun, collaborative moments — whether you’re asking your friend for feedback, getting outfit approval from family, or sharing looks across distances. By making wardrobes interactive and social, Rhubaia reduces decision fatigue and brings people closer together.

Built from Real Experience

Lacey Cadieux-McLean, is a Calgary-based entrepreneur and University of Alberta alumna with 16 years of experience as a Project Manager in the IT sector. She founded Rhubaia after personally experiencing the frustration of finding professional sustainable clothing and the daily stress of deciding what to wear.

“Instead of treating clothing as static items, our app turns your wardrobe into a dynamic, interactive experience — part personal assistant, stylist, creative tool, and social platform all in one,” Cadieux-McLean added.

Next Steps & Vision

With the grand launch complete, Rhubaia is already preparing expanded seasonal collections, deeper AI personalization, and richer collaborative features.

Download the Rhubaia app now on the Apple and Google Playstore and discover One wardrobe. Virtual Freedom.

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About Rhubaia Rhubaia is a Canadian fashion-tech company redefining professional style through eco-conscious apparel and AI-driven digital wardrobe solutions. By combining healthier clothing with intelligent technology — centered on a life-like avatar and powerful sharing tools — Rhubaia helps modern professionals build wardrobes that are more sustainable, connected, and confidence-boosting.

For more information, visit www.rhubaia.com or download the Rhubaia app on the App Store and Google Play.

Media Contact:

Lacey Cadieux-McLean Founder & CEO, Rhubaia Email: 

press@rhubaia.com