The iCAUR V23, an all electric boxy SUV, has won the Red Dot Award: Design Concept 2026 in Germany. Earning this internationally prestigious honor—often referred to as the “Oscar of Design”—is not only a recognition of iCAUR’s design capabilities, but also a testament to the enduring vitality of classic aesthetics in the era of electrification.
The Red Dot Award: Design Concept is known for its rigorous judging criteria. Unlike product‑category selections, concept awards require the jury to look beyond design quality and delve deeper into the creative thinking behind each project. This year’s jury was particularly impressed by the high level of innovation and the thoughtful design approach demonstrated by the iCAUR V23. At the heart of this recognition lies V23’s reinterpretation of classic DNA through the lens of new energy technology and aesthetics.
From a design language perspective, the V23 is built around its signature boxy silhouette. With a four‑wheel‑at‑the‑corners layout, a width of 1.9 meters, a height of 1.84 meters, a nearly 1:1 width‑to‑height ratio, a long wheelbase of 2,735 mm, and 21‑inch oversized wheels, the vehicle presents a commanding presence that belies its class. In detail, round headlights preserve the classic identity of hardcore off‑roaders, while a transparent radar cover and pixel‑style high‑mounted stop lights inject a distinctly tech‑forward feel. The modular “backpack” at the rear retains functionality while adding a playful, technology‑inspired touch unique to the new energy era.
What sets the V23 apart is that it does not confine itself to the traditional “hardcore off‑roader” framework. Instead, it creates a “third space” that allows users to express their personality while seamlessly integrating into the lifestyle of the younger generation. With over 20 reserved modification interfaces, the V23 offers virtually limitless possibilities for personalization, enabling every owner to make the vehicle a true reflection of their individuality.
This philosophy of “Co‑create with Users” extends beyond the product itself. As this summer’s football festivities unfold, iCAUR has launched its global “Ride to Cheer” campaign. Through diverse scenes—including outdoor travel, modified vehicle tours, and in‑store experiences—the brand is sharing joyful moments with its users. The highly anticipated AiMOGA robots and star models like the V23 will also make appearances, further showcasing the compelling fusion of new energy technology and classic design.