New book redefines sales through human connection, with launch proceeds supporting Make-A-Wish and Gesher Disability Services
Scottsdale, AZ — Sales communication strategist and keynote speaker Dr. Dennis Cummins has announced the April 28 release of his new book, Invitational Selling: The Human Connection Advantage, a practical framework for modern sales built on trust, clarity, and authentic human connection.
Designed for sales professionals, business leaders, and entrepreneurs, Invitational Selling challenges outdated, pressure-driven tactics and introduces a more effective approach to communication in today’s AI-driven marketplace. The book presents Cummins’ Invitational Selling™ system, a proven framework that helps professionals build trust faster, reduce resistance, and naturally lead conversations to meaningful action. Following its release, the book quickly rose to the #1 position on Amazon in multiple business categories, reflecting strong early demand and reader interest.
While the book delivers practical strategies and real-world application, its foundation is rooted in a personal experience that reshaped how Cummins understands influence, connection, and communication. That perspective became the basis for a system focused on helping people feel understood rather than sold.
To mark the launch, Cummins is donating 100 percent of royalties from the book’s initial release to Make-A-Wish Foundation and Gesher Disability Services, supporting individuals and families facing significant life challenges.
Selling has changed, but most sales advice hasn’t — Dr. Dennis Cummins
As the founder of Pro Speaker Academy and creator of the Invitational Selling™ system, Cummins is a sought-after thought leader who helps organizations and sales teams stand out in an AI-driven world. His work focuses on building authentic, relatable messaging that increases buy-in, strengthens leadership, and drives measurable results.
Cummins also serves as co-founder and co-chair of the C-Suite Network Corporate Speakers Council, where he works with executives and thought leaders to expand their influence and communicate with greater impact.
Invitational Selling: The Human Connection Advantage will be available through major online retailers.
For more information, visit:
https://www.InvitationalSelling.com
Dr. Dennis Cummins
Pro Speaker Academy LLC
Phone: +1 631-875-7788
Email: dennis@denniscummins.com
Website: https://www.denniscummins.com
LinkedIn: https://www.linkedin.com/in/denniscummins/
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