SUMI X: THE WOMAN WHO BUILT AN EMPIRE, WALKED AWAY, AND WROTE AN ANTHEM

LA-Based Alt-Pop Artist Announces Debut EP ‘American Tarot’ and New Single “American Dream,” Out May 15

LOS ANGELES, CA, UNITED STATES – There is a version of Sumi X’s life that made perfect sense to everyone around her. She was a 30 Under 30 honoree and built a federal consulting firm from a dorm room idea into a $20 million enterprise with over 200 employees. The daughter of Indian immigrants who watched her parents construct their American Dream brick by brick, and then went out and built one entirely on her own terms.

That version of her story ended in a rainstorm in Bali. After selling her company, she had gone on retreat carrying a question she couldn’t answer at a desk: music, the calling she had carried since childhood, or politics, the arena she had been training for at the Harvard Kennedy School. For five days she sat with it. On the final night, a beach dance party dissolved into a downpour. While everyone danced in the rain, she slipped away to a rock by the water and stared out at the black ocean. The answer arrived all at once. She was going to make music.

Born Sumi Krishnan in Pittsburgh, PA, she grew up in a household where ambition was the native language. Her father ran steel mills. Her mother worked real estate. Neither of them had a roadmap when they arrived in America, and neither of them waited for one. By the time Sumi was nineteen, she had already launched K4 Solutions, a consulting firm that would go on to serve agencies including the Department of Homeland Security, the Department of Defense, and the Department of State. Inc. magazine put her on their 30 Under 30 list. Washingtonian named her one of their “Women to Watch.” Forbes, CNN, and Entrepreneur Magazine all came calling.

She was building exactly the kind of life the American Dream was supposed to deliver. And music was waiting for her the entire time.

It had been there since she was eight years old watching her older sister play the flute in marching band and feeling something shift into place. She picked up the trumpet in high school and took it far enough to win the Jazz at Lincoln Center accolade as a senior, sharing the stage with the legendary Wynton Marsalis. She sang vocal jazz through college. And then, for a long time, she set it down and went back to building. For over a decade, K4 Solutions grew into something formidable. The awards came. The media recognition came. And underneath all of it, the music never stopped asking to be let back in. Eventually, she stopped saying no.

Walking away meant trading certainty for something she couldn’t fully map out in advance. No government contracts. No employees counting on her next move. She arrived in LA with a different kind of ambition, walked into recording studios instead of boardrooms, and in the spring of 2023 released her debut single “Electric Baby.” The business world was baffled. Sumi X was not.

Since then, she has moved with the same precision and drive she brought to every boardroom she ever sat in. Her music has earned attention from We Found New Music, Notion, Naluda Magazine, and Ladygunn. She has performed a private concert for Ne-Yo, shared the stage with the Plain White T’s, and collaborated with Grammy-winning producers Brent Paschke and Yang Tan, as well as Jessie and Noah, the sons of Hall of Fame artists The Bellamy Brothers. She is also the host of Asian PaCivics, a television series from The Slants Foundation spotlighting independent Asian American artists.

Her sound draws from a wide constellation – Adele, Billie Eilish, Lana Del Rey, Doja Cat, Florence and the Machine. But what she is building sonically sits in its own lane, alt-pop with the emotional intelligence of someone who has already lived several lives and is not finished yet.

That depth comes through most powerfully on “American Dream,” her new single dropping May 15 and the first release from her forthcoming debut EP American Tarot. As the daughter of immigrants who staked everything on this country’s promise, Sumi X brings a specific and personal weight to a song about what happens when that promise starts to crack. The track does not look away from what is breaking. It also refuses to leave.

“My hope is that this song helps people feel less alone,” she says. “I want it to offer release, and through that release, strength and momentum to overcome, fight back, and reclaim the American Dream for everyone it was supposed to belong to.”

Sumi X is taking over the music industry one fan at a time. She has been preparing for this her entire life.

“American Dream” is available everywhere May 15.

Debut EP American Tarot — coming soon.

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