Powered by 12+ years of creator intelligence, Upfluence’s AI can autonomously manage the entire creator marketing workflow, from campaign strategy and creator discovery to outreach, approvals, payments and reporting.
New York — Upfluence’s creator marketing platform is now fully agentic, enabling brands and agencies to run entire creator programs with AI.
“Upfluence’s agentic experience means that brands can go from a campaign brief to a program launch in as little as 5 minutes. That’s compared to a typical process that can take 6 weeks and up to 20 hours of manual review,” says Vivien Garnès, Co-Founder and Co-CEO of Upfluence.
Upfluence is the first agentic creator marketing platform built specifically to help e-commerce brands and agencies scale influencer marketing programs with AI. Powered by Jaice, Upfluence’s AI, it can understand a brand, discover creators, conduct outreach, negotiate fees, manage approvals and payments, and report on campaign performance autonomously.
“Our AI is powered by more than 12 years of proprietary creator intelligence and real-world campaign outcomes. It understands what has worked, and what has not, across more than 3,600 brands and 14 million creators,” explains Kevin Creusy, Co-Founder and Co-CEO of Upfluence.
Over the last four years alone, brands have run more than 35,000 creator programs through Upfluence, creating one of the industry’s largest proprietary datasets of creator partnerships and campaign outcomes. Every recommendation draws from successful creator relationships, campaign performance signals and e-commerce conversions.
This intelligence allows Upfluence’s proprietary AI to go beyond surface-level creator searches. It develops a deeper understanding of a brand, its products and its goals to identify creators suited to a specific campaign brief. It can also recommend creator profiles and campaign directions when the brand has not yet defined them.
The system is designed to improve the experience for both brands and creators. Creators receive personalized outreach based on their content and interests, resulting in response rates that are more than 20% higher. At the same time, brands receive more precise creator recommendations. Upfluence data shows brands are 28% more likely to work with a creator selected by Upfluence’s AI compared to one identified through manual searches.
The previous, AI-assisted version of Jaice helped brands hire 160,000 creators in 2025 alone. Its new agentic capabilities expand Jaice from an AI assistant into a system that can autonomously execute and advance campaigns.
“Agentic AI is not simply about doing the same work faster. It changes the scale at which creator marketing teams can operate. Upfluence’s AI combines the intelligence to make decisions with the ability to act on them, while ensuring brands remain in control,” said Creusy.
Upfluence’s AI is also MCP-enabled, allowing its creator intelligence and campaign capabilities to connect with MCP-compatible environments such as ChatGPT, Claude and Cursor. This enables marketers and AI agents to access Upfluence intelligence and initiate creator workflows from within the tools they already use.
Upfluence’s AI includes configurable brand-safety controls that screen creator captions and videos across all major social platforms before outreach begins. Brands can establish their own risk thresholds across a wide range of categories, including violence, nudity, adult content, offensive behavior and substance promotion.
As brands increasingly build programs around larger numbers of micro and niche creators, automation, AI and brand safety are becoming essential to operating at scale.
Upfluence’s fully agentic AI is available now. Brands and agencies can request a demo at upfluence.com.
About Upfluence
Upfluence is the first agentic creator marketing platform that helps brands and agencies run creator programs end to end, from strategy and creator discovery to campaign management, affiliate tracking and payments. Powered by more than 12 years of proprietary creator intelligence, Upfluence helps teams build and scale high-performing creator partnerships. The platform integrates with Shopify, WooCommerce, Amazon and more.