Press + Influencers Invited to an Immersive Art, Tech, & Flavor Experience Featuring the World Preview of “Santa SMiZE, Santa SMiZE” Song & Character and the U.S. Debut and First Stop of NYC Hot Ice Cream Winter Rollout
NEW YORK, NY —- On Wednesday, December 10, FROM 5PM – 7PM, Tyra Banks is partnering with ARTECHOUSE, the nation’s leading home for art created through technology, located inside Chelsea Market, to debut SMiZE & DREAM’s viral Hot Ice Cream in the United States.
Tyra will host an exclusive press and influencer event for a private ‘first-taste’ before the Hot Ice Cream NYC rollout, which will begin at ARTECHOUSE, alongside the venue’s Holiday Special exhibition, from Monday, December 15 – Sunday, December 21, among other iconic restaurants and chef moments around NYC through New York Men’s Fashion Week in February.
Guests will taste the limited-edition Santa SMiZE Cookies Hot Ice Cream flavor, experience a multi-sensory holiday exhibition and sneak-peak into the Santa SMiZE universe, unlock an XR animation created by ARTECHOUSE, and be the first to witness the world tease of Tyra’s holiday “Santa SMiZE, Santa SMiZE.” and character. The evening includes immersive visuals, tastings, and timed interview opportunities with Tyra.
WHAT
A multi-sensory art-meets-ice-cream event featuring:
- The U.S. debut of Hot Ice Cream
- Tasting of Santa SMiZE Cookies Hot Ice Cream
- The world tease of Tyra Banks’ “Santa SMiZE, Santa SMiZE”
- ARTECHOUSE’s Holiday Special exhibition
- An exclusive XR Hot Ice Cream augmented-reality moment
- Press + influencer viewing party
- Tyra Banks appearance + interviews (limited)
WHO
- Hosted by Tyra Banks, Founder of SMiZE & DREAM
- Press, influencers, select creators, VIP guests
- Produced in partnership with ARTECHOUSE
WHERE
ARTECHOUSE — Chelsea Market
439 W 15th St, New York, NY
WHEN
Wednesday, December 10, 5:00 PM – 7:00 PM
WHY
To introduce SMiZE & DREAM’s Hot Ice Cream to U.S. media for the first time, celebrate the launch of Tyra’s holiday universe, and preview the official song for “Santa SMiZE, Santa SMiZE” inside a high-energy immersive experience.. The special private ‘first-taste’ and viewing takes place before the U.S. debut of Hot Ice Cream NYC rollout begins with the first stop at ARTECHOUSE’s ticketed exhibit offering it on the menu for a limited time to consumers for purchase from Monday, Dec. 15 through Sunday, Dec. 21 only.
VISUALS AVAILABLE FOR PRESS
- Tyra Banks hosting & tasting
- First reactions to Hot Ice Cream
- “Santa SMiZE, Santa SMiZE” song preview moment
- ARTECHOUSE’s immersive digital installation
- XR Hot Ice Cream animation on mobile
- Close-up visuals of Santa SMiZE Cookies flavor
- Social-first content moments
- Tyra interviews (6:10–7:30PM)
EVENT TIMETABLE
5:00–5:45 PM — Arrivals & Hot Ice Cream Tasting, Immersive Exploration
- Press + influencers arrive
- Santa SMiZE Cookies Hot Ice Cream tasting
- Soundscape featuring “Santa SMiZE, Santa SMiZE” (ambient rotation)
- Holiday playlist throughout
- Guests explore installation & XR activation
- Content capture encouraged
5:45pm–6:10 PM — World PREVIEW: “Santa SMiZE, Santa SMiZE”
- Santa SMiZE, Santa SMiZE preview on main screens
- Tyra steps out to welcome guests & tastes Hot Ice Cream with crowd
- Press photo moments
6:10–7:30 PM — Tyra Interviews
- Short, timed, pre-scheduled press interviews
- Event concludes promptly at 7:00 PM
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ABOUT SMiZE & DREAM
About SMiZE & DREAM
Founded by Tyra Banks and inspired by her mother, SMiZE & DREAM is known for bold, unconventional ice cream packed with personality – and its signature SMiZE SURPRiZE: a sweet treat placed on top of scoops in shops and hidden deep inside tubs. SMiZE & DREAM is where unexpected ice cream meets unforgettable storytelling. Every flavour is led by artisanal creativity. Every scoop is an invitation to savour bold taste – and even bolder dreams. The Darling Harbour flagship marks the beginning of something global: a place designed not just to serve cones, but to serve confidence, connection, and creativity.
More than a scoop shop, SMiZE & DREAM is a creativity-led experience – built by a team that sees the world differently. Guided by the mantra “Different is better than better,” Tyra leads the charge with a kaleidoscope mind, inviting guests to dream bigger than they ever thought possible. SMiZE & DREAM is theatrical. Playful. Deeply personal. And it’s just getting started.
To learn more, visit Smize.com and follow us on Instagram and TikTok at @SmizeAndDream.
U.S. Press Contact Joanna Martins: joanna@smize.com, jo@culturespun.com
ABOUT ARTECHOUSE
ARTECHOUSE NYC transforms the historic 100-year-old boiler room of Chelsea Market into a cutting-edge digital art space, immersing visitors in innovative works created through technology. With soaring ceilings, industrial charm, and the largest seamless megapixel projection canvas of any cultural institution, it offers a striking contrast between historic architecture and futuristic design. Founded in 2015 by husband-and-wife duo Sandro & Tati, ARTECHOUSE is the nation’s first experiential company dedicated to cinematic, immersive digital experiences. Operating permanent spaces in NYC, Washington, D.C., Miami, and Houston, and collaborating with artists and institutions worldwide, ARTECHOUSE leads innovation at the intersection of art, science, and technology—pushing the boundaries of creative storytelling and serving as a platform for visionary creators.
This holiday season, ARTECHOUSE NYC presents the “ARTECHOUSE Holiday Special.” For three weeks only, December 15 – January 4, experience the magic of the season reimagined through art and technology. This limited engagement brings together holiday-themed, immersive and interactive experiences in one joyful celebration. ARTECHOUSE transforms the NYC location into a holiday celebration of imagination and sensory wonder including a nutcracker party, a crystalline dreamscape, a swinging symphony of holiday bells, a thrilling toy train through a tunnel holiday ornaments, and a candy land carousel. After diving into the holiday fantasia on the lower level, guests can visit the ARTECHOUSE’s mezzanine level to interact with the Oddly Satisfying exhibition, engaging viewers with a multi-sensory experience that will leave them feeling refreshed and delighted.
