Created by a therapist-mum raising a mixed-race child, the series blends high-quality animation with emotional learning and cultural pride, in both Mandarin and English.
Singapore — Long Long Tales 龙龙故事 — a first‑of‑its‑kind bilingual (Mandarin and English) storytelling channel for children under 10 — launches just in time for Chinese New Year. Created by therapist‑mum and cultural storyteller Jen Loong‑Goodwin, the series blends cinematic animation with emotional intelligence and cultural pride, inviting families worldwide to explore Chinese traditions together. With the Chinese New Year just one month away, the launch is timely and culturally important.
“With most Chinese cultural content online either heavily focused on vocabulary, overly long episodes, or created for audiences in only one language, I couldn’t find something that felt joyful, meaningful and truly understandable for mixed‑heritage or diaspora families like mine,” says Jen Loong‑Goodwin, founder of LifeLoong Therapy. “So I built the channel I wished existed, where culture and feelings meet in stories kids can love about their culture. This is for my son, Zaki Kai, and for every Chinese family raising kids across languages and worlds”
Long Long Tales fills this gap with high-quality animated stories (5–6 minutes each) that:
- Introduce key Chinese cultural concepts (holidays, foods, traditions, legends and historical figures)
- Include emotional learning moments
- Deliver practical life morals that families can discuss at home
- Releases in separate Mandarin and English narrated and captioned versions without overloading
- Designed to spark family conversations around identity and tradition
Full press kit and assets: https://drive.google.com/drive/folders/1410QijsvX6PxlQAHd8eJp0AJVwjFA5dw?usp=sharing
Created by a Therapist, Mum, and Global Storyteller
The series is curated by Singapore-based Jen Loong-Goodwin, a therapist trained in emotional development, a finance professional by day, and a Chinese-Canadian mum raising a mixed-race toddler in Singapore.
Both Jen and her son Zaki Kai share the Chinese surname “Loong,” or 龙 (dragon), which inspires the channel’s name and spirit of curiosity, courage, and cultural connection.
Learn more: https://www.lifeloongtherapy.com
Themes the channel will explore:
- 🐲 Legends Have It（中国神话宝库）
- 🥟 Tastes & Traditions（美食与习俗）
- 💛 Family & Feelings（家庭与情绪）
- 🏮 Festivals Fun（传统节日知多少）
- 📚 Book Read‑alongs（绘本共读）
- 🥠 Animated Idioms (成语故事动画)
What’s Live Now (Feb 2026):
In time for the Year of the Horse, Lunar New Year-themed content will be available at launch:
- 15 Days of Chinese New Year
- What’s Inside a Red Packet? (The Legend of Sui)
- Why is 2026 the Year of the Horse?
- How Different Tribes Celebrate Lunar New Year – Launching in the first week of February
- Chinese book read-alongs (5 videos)
2026 Content Pipeline (25 stories | 50 videos):
● Legends Have It: The Great Zodiac Race, Four Key Inventions in China
● Tastes & Traditions: Why Do We Use Chopsticks? Where Are Dumplings Really From?
● Family & Feelings: Famous Mothers in Chinese History, Who Do I Call What?
● Festivals Fun: Why We Climb Mountains on Chongyang, Qixi — The Cowherd & Weaver Girl
● Animated Idioms: The Old Man Who Lost His Horse, The Foolish Old Man Who Moved the Mountains
Watch on YouTube: https://www.youtube.com/@longlongtales
Curator’s Instagram: @loongstoryshort | @lifeloongtherapy
Contact: hello@lifeloongtherapy.com for interviews, media kits, or collaborations
