A 30-Year Event Industry Veteran and an AI Sit Down for the Conversation the Industry Needs to Have
Munich, Germany — Dominik Markoč has spent three decades planning corporate events, conferences, and incentives for international clients. He belongs to the first generation of event professionals who adopted the internet as a working tool — and the cooperation of human expertise and technology has fascinated him ever since. Now he has published a conversation that questions the future of his entire profession. His conversation partner: an artificial intelligence.
The unscripted dialogue between Dominik Markoč, founder of Munich-based event agency Servicebroker GmbH, and Claude, an AI assistant by Anthropic (model Opus 4.6), is the centerpiece of eventmanagementisdead.com — an initiative designed to spark reflection and invite an open discourse on the future of human work. The impulse comes from the human; the co-creation is what’s new. It is a manifesto for symbiosis — human expertise and technology, united for the benefit of people. It is a working conversation between a human and a machine about what each of them can and cannot do.
The exchange covers uncomfortable territory. Where exactly does AI outperform a seasoned event professional? At what point does human judgment become irreplaceable? And what happens to an industry built on relationships when algorithms start handling the logistics? Along the way, the AI poses a surprising question of its own to the event manager. Markoč lets the answers stand, even when they challenge his own role.
“AI frees you from the part that never defined you anyway — administering. What remains is what you actually set out for,” says the AI. “AI offers tools — but no goosebumps!” says Dominik Markoč.
What makes the project unusual is the approach: an experienced event professional and an AI engage in a conversation that is both practical and philosophical. About sensory experience, empathy, creativity, and conquering hearts. Event management, in this context, serves as a microcosm: one of many professions now navigating the same transformation — from design and music to law and logistics.
Beyond the dialogue, the website includes eight practical AI prompt examples for everyday event management tasks, from venue research to run-of-show planning. They are a snapshot, not a textbook — a deliberate acknowledgment that technology evolves faster than any guide can follow. The project stands on its own as a witness to its time. In the overwhelming flood of data, it is a tiny time capsule — a reference point, seen from the future, in a rapidly shifting era. It encourages people to stay attentive, to take the initiative, and to practice seeing the bigger picture.
The full conversation and background on the project are available at https://eventmanagementisdead.com/en/article/
About Dominik Markoč
Dominik Markoč is the founder and managing director of Servicebroker GmbH, an event agency based in Munich. As a certified event management professional (IHK — Germany’s Chamber of Commerce), marketing specialist (BAW), and long-standing instructor for event and tourism professions, he has been working as an event entrepreneur since 1999. He advises companies on complex challenges in strategic event procurement and the targeted planning and execution of events for 50 to 5,000 guests.
About Servicebroker GmbH
Servicebroker GmbH is a family-owned event agency — the name itself a declaration of intent: human expertise paired with technological tools, a working symbiosis for better service to people. With eventmanagementisdead.com, the agency chose to publicly examine the disruption happening inside its own field, and to share that examination openly.
As event managers, designers, and specialists in strategic event procurement, the company stands out for its creativity, service passion, and decades of expertise. A special focus is placed on sustainable and socially responsible event management. The agency is explicitly inclusive and promotes diversity. Dominik Markoč runs Servicebroker as a family business in which Annegret Markoč — a certified event technology specialist — is an equal partner and co-owner. Their professional credo: “Conquer hearts with your events!”
Press Contact: Servicebroker GmbH Dominik Markoč, Managing Director Metzstraße 14b, 81667 Munich
Germany
Email: contact@servicebroker.de
LinkedIn: https://www.linkedin.com/in/servicebroker/
Project website: https://eventmanagementisdead.com/en/
