Masha Kova has officially announced that her forthcoming single “Bye Bye Bye” — featuring and produced by legendary Grammy-winning producer Teddy Riley — will be released on May 22, 2026, through Vydia.
Get ready. Because what happens when Pop and R&B collide in the same record is not something you hear every day. Bye Bye Bye is exactly that … it’s the perfect crossover built for every playlist, every speaker, every moment that needs a song that feels like freedom.
The announcement marks a defining milestone for a young artist. Masha has been in the studio perfecting her craft, studying the legends who came before her, and building the kind of artistic foundation that cannot be manufactured, purchased, or rushed.
She has spent years putting in the work in quiet, deliberate silence — releasing music that connected, developing a sound that crossed genres without apology, and growing an audience one genuine human connection at a time — all while assembling the team, the infrastructure, and the unstoppable momentum that a real breakthrough demands.
Discipline brought her here. Belief kept her going. And an absolute refusal to settle for anything less than the vision she has carried since childhood did the rest. This is not an overnight success story. It never was. This is the story of a girl from Miami who knew exactly where she was going and never stopped walking toward it.
“We are so proud to see her walking into such an incredible new era,” said Shawn Nelson, CEO of LipstickRoyalty Agency Inc., the full-service PR and marketing agency that has championed Masha’s brand from their first encounter.
“Watching her evolve into who she has become has been a genuine pleasure. We look forward to seeing her grow even more in this new chapter. Masha has been putting in the work, and it is time for the world to get a taste, and thanks to Vydia, they will.”
Bye Bye Bye: Coming May 2026
The collaboration launches in full force with the release of Masha’s most significant single to date. “Bye Bye Bye,” dropping May 22nd, features and is produced by Teddy Riley, the legendary Grammy-winning architect of New Jack Swing and the creative mind behind iconic records including Michael Jackson’s “Dangerous” and Blackstreet’s “No Diggity.”
Teddy Riley also appears in the official music video, making this one of the most anticipated pairings in emerging music this year. His involvement is more than a collaboration. It is a stamp of approval from one of the greatest producers in the history of the genre, and a clear signal to the industry that Masha Kova is the real thing.
The Artist Behind the Music
Born and raised in Miami with Russian roots that gave her equal parts warmth and resilience, Masha grew up surrounded by greatness. Her mother is a former international beauty queen and pop star. Her father is a multi-instrumentalist and producer whose career has touched some of the most iconic names in music history.
Music was never something Masha discovered. It was always home.
What makes Masha impossible to overlook is not just her voice or her vision. It is the infectious energy she brings everywhere she goes. Warm, bubbly, and genuinely magnetic, she is the kind of artist who walks into a room and makes everyone feel like they are part of something bigger. Those who have worked alongside her consistently say the same thing: she shows up every single day with heart, professionalism, and a joy that is impossible to ignore.
A classically trained pianist since childhood, Masha’s artistry runs deep, and her catalog already proves it.
“The Worst” introduced her emotional depth. “Aquarius” announced her confidence. And her surprise piano cover of Sia’s “Chandelier” revealed a breathtaking new dimension of her talent that her growing global audience had never seen before. “Bye Bye Bye” is where all of those dimensions come together.
Body So Tea: A Movement Already in Motion
Alongside her music, Masha recently launched Body So Tea, a self-love and body positivity campaign inspired by the lyric “body so tea, I’m too hot” from the forthcoming single. Since its April 2026 debut, the campaign has sparked the worldwide #BodySoTea community challenge, with submissions pouring in from across the United States, the United Kingdom, Russia, Germany, and beyond. This is not a marketing strategy layered on top of her music.
It is an authentic extension of who Masha is, and it is already resonating on a global scale.
With Vydia’s distribution power, a Teddy Riley-produced single on the horizon, and a full slate of exciting projects underway, Masha Kova is not approaching her breakout year. She is living it.
“Bye Bye Bye” arrives May 2026.
About Masha Kova
Masha Kova is a Miami-based Pop and R&B artist whose music is fun, nostalgic, and empowering. Known for her confident sound, youthful energy, and authenticity, Masha blends early-2000s influence with modern pop production to create music that feels both familiar and entirely her own. Her songs celebrate independence, self-expression, and growth, connecting with listeners who value confidence and real storytelling. Driven by discipline and a strong work ethic, Masha brings intention to every aspect of her artistry, from songwriting to visuals to performance. With major releases underway and mentorship from industry legends, she has stepped into 2026 with momentum, clarity, and a clear vision for what is next.
About Vydia
Vydia is an end-to-end music technology platform and services company that provides labels with the infrastructure and tools to power their business. The company’s innovative solutions in rights management, automated royalty accounting, advanced payments, and daily performance analytics provide leaders in music and culture with the unfettered ability to publish, distribute and monetize their audio-visual content on a global scale. Vydia is a wholly-owned subsidiary of gamma., the artist-first multimedia platform providing creative and business services across all artistic and commercial formats founded by CEO Larry Jackson and President Ike Youssef. To learn more, please visit vydia.com
Press / Media Inquiries: shawn@thelipstickroyaltyagency.com
Follow Masha Kova: @iammashakova on Instagram and TikTok. Stream her music: mashakova.com
