Rhubaia Ventures Inc. (pronounced Rhuu-Bye-Ugh) today announced the official launch of a pioneering fashion-tech ecosystem designed to redefine modern professional style. By seamlessly integrating a premium, sustainably crafted women’s clothing line with an intelligent AI-powered virtual closet app, Rhubaia aims to eliminate the decision fatigue, systemic waste, and daily stress associated with building a professional wardrobe for hybrid work.
Founded by tech industry veteran Lacey Cadieux-McLean, Rhubaia offers a structural solution to the pervasive frustration of having a closet full of clothes but “nothing to wear.”
The Visionary Behind the Brand
Lacey Cadieux-McLean, Founder and CEO, brings a rare intersection of systems thinking, innovation expertise, and creative entrepreneurship to the fashion sector. A Project Management Professional (PMP) with over 16 years of experience leading complex technology initiatives, she recognized that wardrobe inefficiencies are symptoms of a deeper design flaw in how women experience clothing. Raised on a ranch in Northern Alberta, her lifelong appreciation for the natural world heavily influenced the brand’s eco-conscious foundation.
“At its core, Rhubaia was built on a simple belief: professional clothing should support our wellbeing, not compromise it,” says Cadieux-McLean. “We’re creating both the clothing and the technology to help people feel confident and connected. Sustainability and innovation are not opposing forces. Together, they define the future of fashion and how we experience it.”
Earth-Friendly Premium Apparel
The physical collection features timeless, versatile professional essentials, including the Corbeau Zip-Up Dress, Inner Circle Blazer, Port Royale Eco-Friendly Silk Gown, Heirloom Blouse, Acquisition Jumpsuit, Foundry and Grande Tour trousers, and the Clarity Button-Up Shirt.
Every garment is meticulously crafted from premium, low-impact sustainable materials chosen for their durability, breathability, and elegant drape. Highlights include:
- Organic cotton and bamboo
- Banana plant fibers
- Eco-friendly silk made from recycled cotton linters
- Natural cork and eucalyptus-based leather alternatives
- Corozo plant-based buttons
The brand’s commitment to sustainability extends to biodegradable packaging, responsible sourcing, and a transparent supply chain.
The AI-Powered Virtual Closet (Launching May 14, 2026)
Complementing the physical apparel is the Rhubaia digital clothing collection (available at www.rhubaia.com) and AI-powered Virtual Closet app. Launching May 14, 2026, the app turns any wardrobe into a connected, intelligent system.
Key features include:
- Personalized Outfit Intelligence: AI-generated outfit suggestions based on schedule, weather, and occasions.
- Virtual Try-On & Digital Styling: Lifelike avatars allow users to mix and match outfits using their own wardrobe, alongside digital renderings of Rhubaia garments purchased through the website or any item previewed in-app via uploaded photos before purchase.
- Unified Digital Wardrobe System: Upload clothing photos via mobile; items are rendered and organized into a single intelligent closet combining owned pieces with Rhubaia items (physical, digital, or both), all viewable and styled in one place.
- Collaborative Closet Sharing: Share outfits or full wardrobes with friends, family, stylists, or assistants for feedback, inspiration, and styling collaboration.
Global Reach and Meaningful Impact
Rhubaia’s physical apparel is currently available for pre-order, with shipments beginning this month to Canada, the USA, the United Kingdom, 27 countries in the European Union, and Australia. Customers can use the code RHUBAIAPRE10 for 10% off their pre-order.
The Rhubaia mobile app will initially launch in Canada and the USA, with a rapid global rollout planned across approximately 175 countries on iOS and 190 countries on Android.
Beyond empowering women in the workplace, Rhubaia is committed to global community support. For every purchase made, the company contributes $2 to Kinvia, directly funding school meal programs for children worldwide.
For interviews, high-resolution images, product samples, or additional assets:
- General Inquiries: info@rhubaia.com
- Emma Gueorguiev, Executive Assistant to CEO: Emma.Gueorguiev@rhubaia.com
- Aditya Londe, Launch Program Manager: Aditya.Londe@rhubaia.com
About Rhubaia Ventures Inc.
Headquartered in Calgary, Rhubaia is a fashion-tech company redefining the future of professional style. By blending sustainable luxury apparel with intelligent, sharable virtual closet technology, Rhubaia empowers people to navigate modern professional life with greater confidence, convenience, and environmental awareness.
Media Contact
Company Name: Rhubaia
Contact Person: Lacey Cadieux-McLean Founder & CEO
Email: press@rhubaia.com
Website: https://www.rhubaia.com
City: Calgary
State: Alberta
Country: Canada
