SEO Smooth deploys custom dayparting for Performance Max and LLM-reviewed negative keyword automation across the Google Ads accounts it manages.
MIAMI, FL – SEO Smooth, a digital marketing agency managing Google Ads and SEO campaigns for small and mid-sized businesses across Florida and the United States, has deployed two custom-built automation systems that add controls Google’s ad platform does not offer out of the box: true dayparting for Performance Max campaigns and an AI-reviewed negative keyword pipeline that runs on a schedule across every account the agency manages.
Google’s Search campaigns have long supported ad schedules, letting advertisers bid up or down by hour and day of week. Performance Max, the automated campaign type Google now steers many advertisers toward, does not. A Performance Max campaign runs around the clock at the same budget, and the standard workaround, pausing the campaign during slow hours, resets the machine learning signals the campaign depends on and can damage performance for days afterward.
SEO Smooth’s answer is a scheduling script that never pauses the campaign. For a dental practice serving the St. Augustine, Florida area, the agency built an automation that adjusts the Performance Max daily budget up during the days that historically produce booked appointments and down during the days that do not. The campaign stays live and keeps learning, but spend concentrates where conversions actually happen. The same pattern, modulating budget instead of switching campaigns off, comes from the agency’s rule that client campaigns should never go dark during business hours.
“Google gives you the platform, but some of the controls advertisers actually need just are not there,” said Vincent Tobiaz, founder of SEO Smooth. “Performance Max does not have ad scheduling, so we built the equivalent with budget automation. Our clients get the dayparting behavior without breaking the learning phase, and nobody has to remember to flip anything on or off.”
The second system attacks a quieter budget leak: competitor brand searches. Across every Google Ads account it manages, SEO Smooth runs recurring automated jobs that pull recent search terms and pass them through a large language model trained to spot queries naming a specific competing business, the pattern of searches like “ABC Dentist” or “ABC Fencing,” where the searcher is looking for one particular company rather than shopping for the service. Terms the model flags are minimized to their shortest distinctive phrase and added as exact-match negative keywords to a shared negative list, with a human reviewing the output before changes ship. The result is that clients stop paying for clicks from searchers who were always going to choose the business they typed in by name.
Both systems run alongside the agency’s existing Google Ads management infrastructure: a 24/7 automated bidding system for Search campaigns that adjusts bids by hour and day of week inside strict safety rails, audience layering, and a custom-built integration that pulls Google Ads and Google Analytics data directly into the agency’s reporting pipeline, feeding automated performance reports clients receive on a set schedule. Bid changes are capped per update cycle, and campaigns are bid down rather than shut off during business hours, so no automation can take a client dark.
The Google Ads work sits inside a broader restructuring of the agency around artificial intelligence, documented in a press release SEO Smooth distributed earlier this month reporting fourfold organic keyword growth on its own website since the shift. The agency reports running more than 20 integrated AI tools, 8 autonomous AI agents, and more than 40 custom automation skills covering SEO audits, content publishing, social scheduling, and paid media management.
On the organic side, the agency pairs its PPC automation with search engine optimization services covering technical audits, content, local search, and answer-engine optimization, so client pages surface inside AI-generated results as well as traditional listings. Clients on both channels receive the same style of scheduled, automated reporting with a human reviewing everything before it ships.
SEO Smooth publishes its Google Ads management approach and pricing openly, including PPC packages for search, display, and Performance Max campaigns, and reports serving clients in dentistry, fencing, medical equipment rental, insurance, storage, paving, mental health services, and home services across Florida and the broader United States.
Every automation the agency runs, from the Performance Max budget scripts to the negative keyword pipeline and the reporting stack, is built, trained, and quality-checked by Vincent Tobiaz and Steve, the AI system trained in his likeness, backed by Tobiaz’s 27 years in the web industry across nearly every business type and vertical.
About SEO Smooth
SEO Smooth is a Digital Marketing Agency, SEO Agency, and PPC Agency based in Miami, Florida, providing Google Ads management, SEO, website development, local search, social media, and AI automation services to small and mid-sized businesses across the United States. More information is available at seosmooth.com.
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