Wins Champion title at ‘Amazon Beauty in Seoul 2026,’ standing out at a large-scale industry event
Amazon sales on track for 60-fold growth two years after launching on Amazon, with NAD+ line driving continued growth
[Yoonho Choi (right), CEO of EQQUALBERRY, accepts the Champion award at the 2026 Amazon Top Brand Award on Oct. 27 alongside Hannah Shin (left), Head of Amazon Global Selling Korea.]
SEOUL, — EQQUALBERRY, a K-beauty longevity skincare brand, was named a Champion winner at the 2026 Amazon Top Brand Award, presented at Amazon Beauty in Seoul 2026 at the Parnas Hotel in Seoul on October 27.
Amazon Beauty in Seoul is an annual beauty event hosted by Amazon Korea that honors brands that have achieved meaningful growth in global markets through Amazon. This year’s Champion winners were Medicube, Anua, Biodance, Dr.Melaxin, and EQQUALBERRY. EQQUALBERRY launched on Amazon in 2024 and earned a place among the Champion winners in just two years, a recognition of its growth potential.
EQQUALBERRY has maintained a steep growth trajectory on Amazon year after year. Its Amazon sales in 2025 grew approximately 14-fold year over year, and the brand is targeting more than 4.5-fold growth on top of that this year. If the target is met, its sales will have expanded roughly 60-fold in two years. While its flagship Vitamin Illuminating Serum continues to sell steadily, the NAD+ line has emerged as a new growth pillar driving results.
The momentum was also evident during Amazon’s major sales event. During Prime Big Deal Days in October, EQQUALBERRY’s two-day sales rose fivefold compared with the previous year’s event, led by the NAD+ line. Sales of the NAD+ Peptide Serum increased about 20-fold year over year during the event, while the NAD+ Cream, launched in March, ranked third in the Neck & Décolleté category. Together, the two products accounted for approximately 57% of the brand’s total sales during the event.
“Amazon is a channel where customers’ preference and trust can be gauged quickly, so we see this award as a meaningful result that shows that EQQUALBERRY is being chosen by customers around the world,” said Yoonho Choi, CEO of EQQUALBERRY. “We will continue to introduce a diverse range of products, including our vitamin and NAD+ lines, that meet the needs of global customers.”
Having grown in the U.S. market with Amazon at its core, EQQUALBERRY has rapidly expanded its retail footprint this year, entering major channels including Olive Young U.S., Boots in the U.K., Target Beauty Studio in the U.S., and Ulta Beauty.
About EQQUALBERRY
EQQUALBERRY is a K-beauty longevity skincare brand that questions the obvious and answers with science: honest ingredient percentages, clinical proof, and the antioxidant vitality of berries in every formula. The result is skin that keeps getting better over time. Learn more at eqqualberryglobal.com.
Media Contact
Yuhwa Lee | Team Cookie (on behalf of EQQUALBERRY) | yhlee@teamcookie.kr | +82 (0)10 8863 5161
