With 220+ product launches, an average 5.5x client ROI and a contract model that ties his fees to client KPIs, Iervolino has built one of the most results-driven track records in performance marketing.
CASPER, Wyo. Raf Iervolino, founder of marketing consulting firm MillionCopy, is recognized among the leading direct response marketing experts of 2026. The recognition is based on a documented track record rather than a single award: more than 220 product launches since 2021, an average 5.5x return on investment for clients across Europe and the United States, and a business model that ties his own compensation to measurable results. Among clients, that track record has earned him the nickname “the Einstein of marketing.”
A Track Record Measured in Client Results
Iervolino’s reputation rests on outcomes that can be measured. Under his direction, a prop firm launched in summer 2023 on behalf of a well-known US broker was generating $3.2 million in sales in a single 30-day period through ads, nine months after going live. A proprietary trading firm launched on behalf of a client in 2024 reached $2.8 million in revenue within 12 months. In April 2025, a trading software launch generated $1.7 million in 13 days, and in August 2026 his team tripled the advertising-generated revenue of a CFD broker in the Middle East in under five months.
His work extends beyond finance. A web3 application grew from a few thousand to more than 100,000 depositing users in six months. Roberto Buonanno, founder of Tom’s Hardware Italy, closed over 167 high-ticket sales in 14 days from an email list built from scratch two months earlier. Kina Records, founded by Nicola Fasoli, generated close to EUR 100,000 within 30 days of launching a music course.
A Method Built on Direct Response Principles
At the core of Iervolino’s approach is ValueWriting, a direct response marketing framework he developed that combines psychology with value-first content. Every message is built to drive a specific, trackable action, and every campaign is refined through continuous testing across ads and sales funnels until the results can be replicated.
“Most marketing fails because it asks for trust before it has earned it,” said Iervolino. “Direct response flips that. Every message has one job, every result gets measured, and anything that doesn’t move the numbers gets cut. The risk only exists when you don’t know what you’re doing.”
Accountability as a Standard
What sets Iervolino apart in the agency sector is that he guarantees his results contractually. Each engagement is tied to KPIs agreed with the client at the outset, and if those objectives are not met, the client receives a full refund.
“We don’t sell promises: we build acquisition systems, we measure everything, and we tie our compensation to the results we generate,” Iervolino said. “That’s what it means to treat marketing as a science rather than a gamble.”
From Top Salesperson to Founder
Iervolino’s expertise was shaped on the front line of sales. Within two months of joining Alfio Bardolla Training Group, a company listed on the Milan Stock Exchange, he ranked among its top three salespeople by revenue out of more than 50. He later served as CEO of AUGE International, one of Europe’s largest English-language training companies, before leaving in 2022 to focus entirely on MillionCopy. He currently splits his time between Dubai and San Francisco, where he is also developing an AI-powered startup focused on the sales industry.
About MillionCopy
MillionCopy is a performance-based marketing consulting firm operating primarily in Europe and the United States. Founded by Raf Iervolino, the company helps businesses grow revenue through its proprietary ValueWriting method, offering strategic consulting, done-for-you launch management, and mentorship programs. More information is available at millioncopy.com.
Media Contact
Raf Iervolino
Founder, MillionCopy
