In a development that has captured national attention, several trademark applications filed this spring by former New England Patriots coach Bill Belichick and his girlfriend, Jordon Hudson, were refused by the U.S. Patent and Trademark Office (USPTO). The applications—“Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “No Days Off (Bill’s Version),” and “The Belestrator (Bill’s Version)”—were all declined, according to public USPTO records.
The refusals drew widespread media coverage, emphasizing the challenges of trademark registration even for high-profile names. Belichick, a coach synonymous with six Super Bowl victories and a two-decade tenure with the Patriots, and Hudson, attempted to secure trademarks tied to well-known phrases and nicknames. Despite their prominence, the applications were not approved, highlighting that public recognition alone does not guarantee trademark registration.
“These refusals show just how critical it is for any business or individual to understand the existing trademark landscape before filing,” said Chris DeMassa, Founder of TradeMark Express. “Even names and phrases that feel unique or widely recognized may face hurdles in registration. Researching what’s already out there helps brands move forward with confidence.”
The case underscores the competitive and regulated nature of trademark registration. It illustrates that securing a trademark requires attention to existing filings and public use, highlighting the value of a comprehensive trademark clearance search. It also serves as a reminder that the trademark system is designed to protect existing rights, and even well-known figures may encounter obstacles when applying for new marks.
About TradeMark Express
Since 1992, TradeMark Express has offered comprehensive trademark clearance search and application preparation services. By analyzing federal and state trademark records and public usage, the company provides clear, actionable insights that help clients make informed branding decisions and avoid potential conflicts before filing. With decades of experience and a network of seasoned trademark professionals, TradeMark Express sets the standard for thorough, reliable trademark research and guidance.
Chris DeMassa
TradeMark Express
+1 650-948-0530
Visit us on social media:
LinkedIn
Instagram
Facebook
YouTube
X
Other
