If you’ve ever looked for small business financing, you already know the drill. You fill out forms, answer the same questions on repeat, and hope the person “shopping” your deal sends it to the right places. In many cases, the process turns into a broker-driven loop: intake calls, scattered outreach, and a lot of guessing about which lenders will actually say yes.
DirectLend.ai was built to change that. Find your business top lender match now
Instead of pushing business owners into a broker-first process, DirectLend offers a simpler path: build your business profile once, then get matched to lenders based on your current business status, so you can review options and move forward on your terms.
Why the traditional funding search feels so exhausting
For decades, the financing hunt has worked like this:
- You talk to a broker (or a few).
- You repeat your details in multiple conversations.
- Your information gets “shopped” around.
- You wait, hoping it lands with lenders that actually fit your profile.
The hard part is that most owners don’t know lender criteria—and they shouldn’t have to. But in the traditional model, you often end up relying on someone else to decide where your deal goes, what lenders you’re shown, and how your business is positioned.
That’s where the experience breaks down. A lot of time gets burned before you even reach real options.
What DirectLend does differently
DirectLend.ai flips the process around and starts with what matters most: your business profile today.
The platform uses a matchmaking system that evaluates your business details against lender criteria to surface best-fit options faster—without forcing you to rely on a broker to “shop” your deal.
William Mingione, Founder of DirectLend.ai, puts it simply:
Business owners deserve control in the financing process, and now we’re giving it to them with DirectLend. DirectLend removes the need to shop through brokers and replaces it with a simple way to match, compare, and choose lenders based on where your business stands today.
What makes DirectLend different for business owners
No broker dependency
You can look for the right lender type without juggling multiple brokers or getting pulled into endless intake calls.
Profile-based matching
Matches are generated using dozens of business and lender data points designed to align you with lenders that fit your details—not just lenders that are “popular” or convenient.
Faster path to real options
Instead of waiting through rounds of outreach, the goal is to get you to legitimate matches quickly, so you can stop guessing and start reviewing.
More control over what you pursue
You’re not pushed toward one lender. You can review options and decide what to apply for based on your priorities.
A clearer shopping experience
Compare your options in one place instead of repeating the same information across multiple conversations.
How it works (simple version)
- Answer a short questionnaire to build your business profile.
- Get your top lender matches based on your current status and details.
- Review and compare options in one place.
- Apply directly to the lenders that fit best—only if you choose to move forward.
This is a big shift from the standard broker model, where your deal may be steered based on commission incentives. DirectLend is built around fit—matching based on the business profile and funding needs—so owners can choose what’s right for their company, not what’s most profitable for a middleman.
A note on privacy and control
When you’re entering sensitive business details, privacy matters.
DirectLend controls the process end-to-end with a focus on keeping customer data private and secure—so business owners can feel confident using the platform while they explore financing options.
Who DirectLend is for
DirectLend is designed for business owners who want to:
- understand their real options faster
- avoid the broker runaround
- compare lender matches in one place
- choose what to pursue based on their needs and timing
About DirectLend.ai
DirectLend.ai is a software platform that provides business owners with a simple online application and a matchmaking algorithm designed to connect applicants with lenders and help them find best-fit financing options based on their current business profile.
Want to become a DirectLend lending partner?
DirectLend is looking for additional lending partners. An interview process is required to join as a DirectLend Lending Partner.
