Findings point to an evolving retail landscape where delivery drives higher revenue, staff engagement remains strong, and digital transformation is only beginning.
Breadstack, a leading cannabis retail technology provider, has released its State of Cannabis Tech 2025 Report, combining multiple datasets with survey responses from over 358 Canadian cannabis store owners, managers, and budtenders across Canada. The report offers the most comprehensive snapshot to date of cannabis eCommerce adoption, consumer trends, and retail challenges in Canada.
Key findings highlight both opportunities and challenges:
- Online sales remain underdeveloped – Nearly half of store owners report that eCommerce contributes less than 10% of total revenue, and only 6% say online sales exceed 20%.
- Delivery orders drive bigger baskets – One-third of delivery transactions exceed $70, compared to fewer than 10% of in-store orders.
- Budtenders are a critical but underutilized asset – 83% of budtenders are under 45, deeply engaged in consumer education, yet often lack digital tools and training to maximize their impact.
- Regulatory and tech barriers persist – Retailers cite provincial and federal regulations, illegal competition, and dissatisfaction with current eCommerce platforms as the top challenges limiting growth.
Despite these hurdles, the report paints a picture of an industry with optimism and growth potential. Two-thirds of store owners predict substantial growth in eCommerce and loyalty programs, and budtenders report high satisfaction and enthusiasm for consumer education.
The report also explores workforce dynamics and consumer trends shaping the next phase of cannabis retail. Consumers remain highly price-conscious but increasingly interested in product effects, flavors, and trusted brands – signaling opportunities for education-driven marketing and loyalty programs.
“This report shows that Canadian cannabis retail has only scratched the surface of its digital potential,” said Riel Roussopoulos, Head of Marketing at Breadstack. “By combining real-world retail data with frontline perspectives from owners, managers, and budtenders, we’re providing benchmarks the industry can act on. We hope these insights empower operators, policymakers, and partners to accelerate innovation in cannabis retail.”
Breadstack’s State of Cannabis eCommerce 2025 report serves as a benchmark for the year ahead, helping retailers compare performance, identify emerging trends, and plan for a more integrated, digital-first future.
The full report is now available for free download here: https://shorturl.at/OT7Gk
About Breadstack
Breadstack is a cannabis retail technology platform, helping dispensaries across Canada and the U.S. sell more weed online and streamline dispensary operations. The platform enables retailers to manage eCommerce, delivery, inventory, and customers in one connected system, helping operators grow smarter, faster, and more efficiently.
Media Contact:
Rishabh Kothari
Marketing Manager
Breadstack
rishabh.kothari@breadstack.com
