Local businesses are facing a silent crisis. While many owners are focused on traditional Google rankings, a seismic shift in how consumers find services—from “searching” to “asking”—is causing thousands of …
Interview
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BusinessInterview
The $150,000 Wake-Up Call: Everyl-Ann Archibald on Avoiding Costly Bookkeeping Errors
by Joseph Wilson 5 minutes readSmall business owners often fly blind when it comes to their finances, a reality that Smart Bookkeeping Partner is working to change. The firm recently announced the launch of expanded …
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BusinessInterview
Keeping the Profit: Builder Pay Pro’s Fee-Free Payment Solution for Contractors
by Joseph Wilson 5 minutes readContractors and construction businesses often see a significant portion of their hard-earned revenue vanish into credit card processing fees, compounded by the frustration of slow deposit timelines. Builder Pay Pro …
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BusinessInterview
Beauty in the Data: Profiler Digital on the Shift to Science-Backed Skincare
by Joseph Wilson 4 minutes readThe beauty industry is undergoing a seismic shift. For years, celebrity endorsements and glossy marketing campaigns drove sales, but today’s consumers are demanding something different: proof. As buyers become more …
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BusinessInterview
Automating Agency Success: Zoltan Juhasz on His New Strategic Partnership with GoHighLevel
by Joseph Wilson 4 minutes readDigital agencies and consultants often find themselves stuck in a cycle of “tech overload” and tool fatigue, juggling disparate systems for CRM, marketing, and automation. In response, HighLevel (GoHighLevel) has …
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InterviewBusiness
Soulful Storytelling: Nick Platt on Bringing Meaning Back to Marketing
by Joseph Wilson 6 minutes readIn a crowded digital landscape where consumers are bombarded with thousands of messages a day, simply being “seen” is no longer enough. Brands need to be felt. This philosophy is …
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InterviewBusiness
Redefining the Screen: Rob Manfredo on TCL’s New Eye-Friendly NXTPAPER 14
by Joseph Wilson 4 minutes readIn an era of increasing screen time, digital eye strain has become a pervasive issue for professionals, students, and creatives alike. While tablets have grown in size and power, the …
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BusinessInterview
An Interview with US Presidential Candidate Daryl Constantine
by Joseph Wilson 14 minutes readQ. What made you decide to run for President? DC: “You know, I got interested in politics back in 1999, when I was a freshman in High School. It really fascinated …
