Navigating unfamiliar airports causes major stress for international travelers. After a long flight, passengers often face unpredictable taxi lines, hidden fees, and language barriers. These hurdles turn a simple arrival into an exhausting ordeal. Modern travelers demand certainty, safety, and comfort from the moment they step off the plane.
Kiwitaxi steps in to solve this challenge. The company offers pre-booked, fixed-rate airport transfers and private chauffeur services across more than 105 countries. The 2025 International Travel Awards recently named Kiwitaxi the Best Taxi Service Company in Lithuania. Today, the platform provides a reliable lifeline for millions of global passengers. In this exclusive interview, we sit down with CEO Marie Borisova to discuss the company’s recent accolades, its global expansion, and how Kiwitaxi continues to redefine the passenger experience.
Q: Navigating a new city creates anxiety for many travelers. How does Kiwitaxi eliminate the friction and uncertainty typically associated with airport transfers?
Marie Borisova: I think Kiwitaxi’s main value comes down to predictability. When someone lands in a city or country they don’t know — especially after a long flight — the last thing they want is to figure out where to find a car, what the ride should cost, how to pay, or whether they’ll even be able to talk to the driver.
Our job is to strip out as many of those unknowns as possible before the trip even begins. The transfer is booked ahead of time. The price is set. The driver knows the route and the arrival time. The passenger knows someone will be waiting for them.
To me, a good transfer is one you never have to think about during the trip. You walk out of the airport, find your driver, and go. That simplicity, that feeling of being in control, is what we’re building toward.
Q: The 2025 International Travel Awards recently named Kiwitaxi the Best Taxi Service Company in Lithuania. What specific service standards helped you secure this global honor?
Marie Borisova: I wouldn’t point to one standard or one feature and call that the reason. To me, service quality is the sum of a hundred small decisions that have to work the same way, every single day.
That means vetting and monitoring our carriers, setting clear service standards, keeping support responsive, pricing transparently, and constantly acting on feedback. We pay close attention to what passengers tell us. Every review matters: it’s data that shows us where the service is working and where the process needs to change.
The hardest part, honestly, is holding that bar at scale. Getting great quality in one city is relatively straightforward. Making it systemic across an international network is a completely different challenge. So this award, for me, is really a recognition of the whole team’s work.
Q: You operate in over 1,000 cities and recently surpassed 1.4 million completed rides. How do you ensure high quality and safety standards across such a vast international network?
Marie Borisova: You can’t run an international network by personally checking every ride or every driver. So our job is to build processes that hold the same standard no matter what country you’re in.
We work with local partners, set clear service-quality requirements, and track ride metrics and passenger feedback closely. When we see a problem come up more than once, we don’t just fix that one complaint but dig into why it happened and fix the process behind it. A whole team works on quality control, logistics checks, and building out those processes.
At the same time, we don’t pretend transportation looks the same in every country. Local nuances exist, and they have to be accounted for. A strong international model, to me, is Kiwitaxi’s standards holding steady while still leaving room to understand the needs and specificities of each market.
Q: Transparency matters to modern consumers. Can you explain how your “book ahead, pay fare” model protects travelers from hidden fees and last-minute price surges?
Marie Borisova: The idea is pretty simple: a passenger should know what a ride costs before they agree to it, not after they’ve already arrived at their destination.
When you book ahead, you see the price up front and you know exactly what you’re paying for. You’re not stuck comparing offers at the curb, haggling, or worrying the price will jump because demand spiked, the airport line got long, or you’re a tourist who doesn’t know the local rates.
That predictability matters even more on international trips. You’re already out of your comfort zone: different currency, different language, different rules. We want the ride itself to be one less unknown.
For us, price transparency is the foundation of trust between a service and the traveler.
Q: Your platform offers 90 minutes of free waiting time, child seats, and extra stops. Why is this level of trip customization so critical for today’s passenger?
Marie Borisova: Because travel rarely goes according to plan. Flights get delayed. Families show up with a small child. Someone’s got more luggage than they planned for. Someone else needs one more stop along the way. A service has to bend around the trip a person is actually taking, instead of asking the traveler to bend around the service.
I’d actually argue the next stage of travel services isn’t about piling on more features but about understanding a person’s context better.
Sometimes the smallest option changes the entire experience. A child seat might be a nice-to-have for one passenger. For another, it’s the reason they can book the transfer at all. So personalization, for us, mostly comes down to giving people more control over their own trip.
Q: Looking ahead, what are your strategic priorities for Kiwitaxi as you expand your footprint and innovate the private transportation sector?
Marie Borisova: Scale for its own sake isn’t the priority. Growth only means something to me when the product gets better also.
We want to expand into new places, grow our partner network, and put Kiwitaxi within reach in more corners of the world. But just as important is understanding what different kinds of passengers actually need on a deeper level.
One project that matters a lot to me personally is Women Driving Women, the option to choose a woman driver. It came from a simple idea: different travelers feel comfortable under different conditions, and a good service should give them that choice.
Automation, in my opinion, isn’t the be-all-end-all for the future of travel tech. Technology should make travel more personal, more predictable, and more human. So I see the next chapter for Kiwitaxi as three things coming together: international growth, smarter technology, and a deeper understanding of the person on the other side of every booking.
This conversation highlights the essential role that reliability, transparency, and customer-centric design play in the modern travel industry. Companies remove anxiety from ground transportation by prioritizing clear pricing, rigorous driver standards, and customizable ride options. These insights prove that successful global operations depend on a strict commitment to passenger peace of mind.
As international travel evolves, the demand for secure and predictable transfer services will only grow. Kiwitaxi stands at the forefront of this shift. They prove that a seamless journey holds just as much importance as the destination itself. Their award-winning approach sets a benchmark for the industry, ensuring travelers worldwide receive the welcome they deserve.
To learn more, visit https://kiwitaxi.com/