London, UK – August 2026 – Creative production agency Fall Off The Wall has delivered Sky Mobile’s pre-order campaign for the Samsung Galaxy Z Fold8 in just five weeks from creative brief to launch, with the accompanying “Buy Now” campaign set to roll out shortly.
Working in close collaboration with Sky Mobile’s marketing team, Samsung’s marketing team and production partner KipperTie, Fall Off The Wall produced six 30-second DRTV adverts; three supporting the pre-order launch and a further three for the upcoming “Buy Now” campaign.
Central to the campaign was the creation of a fully photoreal CGI model of the Samsung Galaxy Z Fold8. Built from a supplied CAD model under strict embargo and security requirements, the digital device enabled the team to showcase the phone’s premium design and innovative foldable technology with complete creative control before seamlessly integrating it with live-action footage.
Combining CGI with live action allowed the production team to deliver dynamic camera moves that would have been impossible to achieve through traditional filming alone, while the live-action hand model sequences provided authentic demonstrations of the phone’s intuitive swipe and touch interactions.
The campaign was filmed in 6K, with CGI created using Maxon Cinema 4D, composited in Adobe After Effects and rendered using Redshift, delivering premium visuals across every execution while meeting the demanding launch schedule.
Charlotte Morgan, Executive Producer at Fall Off The Wall stated: “Launching a flagship smartphone demands a balance between technical accuracy and creative storytelling. By combining photoreal CGI with live action, we were able to showcase the Galaxy Z Fold8 in ways that simply aren’t possible with traditional filming alone. Delivering the campaign from brief to launch in just five weeks, while working under strict confidentiality alongside the teams at Sky Mobile, Samsung and KipperTie, demonstrates what’s possible when creative, production and technology work seamlessly together.”
As brands increasingly look to streamline production while maintaining premium creative standards, projects like the Samsung Galaxy Z Fold8 launch highlight the growing demand for integrated production partners that can combine CGI, live action, animation and post-production into a single, agile workflow. The campaign further reinforces Fall Off The Wall’s expertise in delivering high-end product visualisation and launch content for global technology brands.
Campaign at a Glance
About Fall Off The Wall
Fall Off The Wall is an award-winning creative production agency specialising in CGI, animation, live action and post-production for global brands. From concept development and storyboarding through to photoreal product visualisation, motion graphics and final delivery, the agency creates high-impact content for TV, digital, social and retail campaigns. By combining technical expertise with creative storytelling, Fall Off The Wall helps brands bring complex products and services to life through integrated production.
About Kippertie
Kippertie is an independent UK production company known for creating premium commercial, branded and digital content. Working with leading agencies and brands, Kippertie delivers end-to-end film production, combining experienced crews, technical excellence and creative collaboration to produce high-quality campaigns across television, digital and social platforms.
About Samsung Galaxy Z Fold8
The Samsung Galaxy Z Fold8 is Samsung’s latest premium foldable smartphone, combining a large immersive display with a compact foldable design. Built for productivity, creativity and entertainment, the device features intelligent Galaxy AI capabilities, the Armor FlexHinge for durability and design, powerful performance and enhanced multitasking, delivering Samsung’s most sophisticated foldable experience to date.
About Sky Mobile
Sky Mobile is one of the UK’s leading mobile networks, offering flexible plans, market-leading value and access to the latest smartphones from leading manufacturers. With features such as Roll, Mix and Swap, Sky Mobile gives customers greater flexibility to save unused data, change plans and upgrade devices while benefiting from the latest smartphones and 5G connectivity.
Fall Off The Wall Contact:
Alison Rattary-Clarke
Joint Managing Director
