Heartfelt CFO & Tax Services, a virtual CFO and tax advisory firm serving business owners across New York and New Jersey, today announced the formal launch of a structured CFO advisory model with a focus on real estate and professional services business owners. The firm simultaneously announced a LinkedIn Live event scheduled for Monday, May 5 at 12PM ET, where founder Margo Masri will walk real estate and professional services operators through what CFO-led financial strategy looks like in practice — and introduce the firm’s new advisory engagement structure.
The launch comes as real estate and professional services business owners face increasing pressure to make high-stakes financial decisions — around growth, entity structuring, tax exposure, and profitability — often without the financial infrastructure to support them. Heartfelt CFO & Tax Services is responding with two clearly defined advisory tiers built to meet clients at different stages of scale.
Two Advisory Tiers Built for Real Estate and Professional Services Operators
The firm’s new engagement structure offers two partnership levels:
Structured CFO Advisory — Monthly bookkeeping, financial reporting, proactive tax strategy, and advisory calls for business owners generating $250K–$1M+ who want clarity, organization, and strategic financial direction.
Embedded CFO Partnership — A deeper engagement that adds cash flow and profitability planning, scenario modeling, strategic decision support, and higher-touch fractional CFO involvement for businesses generating $1M+ that need true financial leadership to scale.
Both tiers are built around a single point of alignment — all communication and direction flows through Masri as the client’s primary strategic lead — ensuring the consistency and accuracy that proactive financial management requires.
“Real estate and professional services business owners are often making major financial decisions without a real strategy underneath them — reacting to tax bills instead of planning ahead, guessing at cash flow instead of controlling it. What we’ve built is a structure that changes that. Our clients don’t just get accurate books — they get a financial leadership layer that helps them make confident decisions and grow with intention.” — Margo Masri, Founder, Heartfelt CFO & Tax Services
LinkedIn Live: May 5 at 12PM ET
On Monday, May 5 at 12PM ET, Masri will host a LinkedIn Live event to introduce the new advisory model and discuss what structured financial leadership looks like for real estate and professional services business owners in today’s market. The session will cover the difference between reactive accounting and proactive CFO strategy, how operators can build financial clarity into their business, and what to look for in an advisory partner.
Real estate and professional services business owners in New York and New Jersey are encouraged to visit the event page at https://heartfeltcfoandtaxservices.com/cfo-and-tax-services/professional-services-strategy-live/ for details and access information, or follow Margo Masri on LinkedIn for updates.
To schedule a consultation directly, visit heartfeltcfoandtaxservices.com.
About Heartfelt CFO & Tax Services
Heartfelt CFO & Tax Services is a virtual CFO and tax advisory firm serving business owners generating $250K–$5M in revenue across New York (Nassau County, Long Island, and New York City) and New Jersey (Bergen, Essex, and Union Counties). The firm specializes in real estate, professional services, healthcare, and construction, with a core focus on proactive tax strategy and structured financial leadership — not reactive tax preparation. Founded by Margo Masri, the firm partners with growing businesses as a structured financial layer, combining tax strategy, financial oversight, and decision-making support. To learn more or book a discovery call, visit heartfeltcfoandtaxservices.com.
Media Contact
On behalf of Margo Masri Heartfelt CFO & Tax Services margo@heartfeltcfoandtaxservices.com heartfeltcfoandtaxservices.com
