Independent Bank and SilverTech Redefine Digital Banking Experience with Award-Winning Website Redesign

In the crowded world of digital banking, creating a truly personal online experience remains one of the toughest challenges for financial institutions. Independent Bank, in partnership with digital experience agency SilverTech, has done just that  and earned a Web Excellence Award in the process.

The Web Excellence Awards recognize the best digital work from creative professionals and agencies around the world. Earning an Award of Excellence the competition’s top distinction signals a project that combines exceptional design, innovation, and measurable user impact.

A Digital Redesign Rooted in Personalization

Independent Bank’s new website, built on the HubSpot CMS platform, reimagines how customers engage with their bank online. The redesign goes beyond aesthetics, introducing smarter functionality through AI-powered search, predictive analytics, and integrated customer support tools. The result: a digital experience that’s faster, more intuitive, and feels genuinely personal.

“We partnered with SilverTech to rebuild every layer of our website architecture, design, content, and functionality,” said Mindy Dyk, VP of Digital Marketing at Independent Bank. “We introduced predictive analytics, AI-powered search, and fully integrated support, making banking easier, faster, and more personal. Since launch, we’ve seen longer sessions, more engagement, lower bounce rates, and fewer support calls. But most importantly, we’ve built a site that finally reflects who we are: the bank of YOU.”

Leveraging Technology to Drive Human-Centered Banking

For SilverTech, the recognition underscores a philosophy that blends technology and empathy. The agency has long specialized in helping financial institutions deliver seamless, customer-first digital experiences through strategic design and advanced technology.

“Independent Bank’s new site exemplifies what’s possible when technology and human experience align,” said Bill Storace, Chief Digital Officer at SilverTech. “We wanted to design a digital experience that’s as personal and intuitive as visiting your local branch—only faster, smarter, and more connected. This award validates that shared vision.”

Building on a Legacy of Digital Excellence

SilverTech’s collaboration with Independent Bank adds to the agency’s growing list of industry accolades. The firm has previously been named Progress Sitefinity Partner of the Year and has earned multiple Kentico Site of the Month awards. With a client roster that includes Fulton Bank, United Community Bank, Renown Health, and The State of New Hampshire, SilverTech continues to establish itself as a go-to partner for banks seeking measurable transformation in their digital ecosystems.

The redesigned Independent Bank site now stands as an example of how financial institutions can use data and design to create customer experiences that feel distinctly humanwithout sacrificing efficiency or scalability.

To learn more about the winning project, visit the Web Excellence Awards page for Independent Bank.

For more information about the winning project, visit the Web Excellence Awards page for Independent Bank.

About SilverTech   

SilverTech is a leading digital experience agency redefining how businesses engage with their customers through measurable, modern, and innovative digital solutions. Founded in 1996, the national agency delivers an unexpectedly enjoyable client experience while solving complex business challenges through strategy, creativity, and technology. With offices in Bedford, NH, Indianapolis, IN, and Cleveland, OH, SilverTech sets the bar higher for smart, collaborative client partnerships. The 2025 acquisition of Paragon Inc. expands SilverTech’s reach and capabilities, broadening its service offerings, deepening enterprise expertise, and creating new opportunities to deliver greater value and impact for clients. SilverTech’s full suite of services includes digital strategy and consulting, marketing, user experience and design, journey mapping, advanced web and AI application development, and data and technology integration. Together, the combined teams manage a diverse roster of clients including Allison Transmission, Nova Scotia Power, Drexel University, the State of New Hampshire, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, UGG, HOKA, and Mutual of Omaha.