Sego Lily Skincare to showcase micro-aerated tallow formulations at the leading B2B beauty trade show in Las Vegas, marking a major milestone for regenerative beauty in the wholesale market.
POMPEYS PILLAR, MT — Sego Lily Skincare, a Montana-based regenerative skincare brand, has been selected to exhibit in the Beauty Vanities program at Cosmoprof North America 2026, taking place July 13–15 at the Mandalay Bay Convention Center in Las Vegas. The selection marks a significant validation for the emerging brand and positions regenerative, soil-to-skin beauty alongside established industry leaders in front of the most influential beauty buyers in North America.
Cosmoprof North America is the premier B2B beauty trade show in the Americas, attracting more than 30,000 qualified buyers — including retail store owners, spa directors, salon professionals, distributors, and beauty brand decision-makers from across the United States and internationally. Within the show, Beauty Vanities is a highly selective program offering limited spots exclusively to small, emerging brands hand-picked for their innovation and growth potential, providing them a curated, high-visibility platform to connect with wholesale buyers and industry influencers. Sego Lily is proud to be among the few brands chosen to exhibit in this space.
“Being selected for Beauty Vanities is an incredible opportunity to bring regenerative agriculture into the beauty conversation at the highest level,” said Holly Stoltz, Founder of Sego Lily Skincare. “We’re not just selling skincare — we’re proving that the healthiest products for skin come from the healthiest land management practices. Cosmoprof gives us the platform to show the beauty industry that sourcing matters as much as ingredients.”
FROM SOIL TO SKIN: THE SEGO LILY DIFFERENCE
Sego Lily Skincare produces micro-aerated tallow butter formulations using 100% grass-finished, USDA-certified organic kidney suet tallow sourced exclusively from a regenerative ranch in Montana’s Yellowstone Valley. Unlike conventional skincare that relies on water-based formulas, synthetic fillers, and petroleum-derived ingredients, Sego Lily’s tallow-based products are rich in fat-soluble vitamins A, D, E, and K, conjugated linoleic acid (CLA), and stearic acid — nutrients that share a remarkably similar fatty acid profile to human skin cell membranes.
The brand’s proprietary micro-aeration process preserves nutrient density while creating a serum-like texture that absorbs deeply into the skin barrier rather than sitting on its surface. This innovation addresses one of the primary limitations of traditional tallow balms — heavy texture and poor spreadability — while avoiding the nutrient oxidation issues common in heavily whipped tallow formulations.
Sego Lily’s product line includes:
- Ageless Tallow Butter — a nourishing blend enriched with organic Argan and Hibiscus oils to support a radiant, youthful-looking complexion
- Renewal Tallow Butter — a rich, soothing formula designed to comfort dry, sensitive, and irritation-prone skin
- Moxie Tallow Butter — deeply moisturizing relief for severely dry, cracked, and rough skin
- Baby & Mom Pure Butter — fragrance-free, gentle tallow butter crafted for delicate skin, including newborns and nursing mothers
- Natural Tallow Deodorant — an aluminum-free deodorant crafted with organic coconut oil and beeswax for a fresh, natural feel throughout the day
- Tallow Lip Balm — a nourishing blend of USDA certified organic grass-finished tallow and pomegranate seed oil to keep lips soft and conditioned.
All tallow butters and lip balms are packaged in UV protective violet glass to preserve potency and are available with natural plant-based or unscented options.
REGENERATIVE AGRICULTURE MEETS CLEAN BEAUTY
Sego Lily’s participation in Cosmoprof represents a broader shift in the beauty industry toward supply chain transparency and regenerative sourcing. As consumers increasingly demand to know not just what is in their products but how and where those ingredients were raised, brands like Sego Lily are leading the way by connecting soil health directly to skin health.
“The beauty industry is waking up to the fact that ‘clean’ isn’t enough anymore,” Stoltz explained. “Consumers want proof that their skincare dollars are supporting land stewardship, not just avoiding bad ingredients. Our tallow comes from cattle managed with holistic grazing practices that build soil, sequester carbon, and improve water cycles. That’s a story conventional beauty brands simply can’t tell.”
Sego Lily’s regenerative sourcing model also addresses a critical supply chain issue in the livestock industry: byproduct waste. While conventional meat processing often sends valuable animal fats and organs to landfills at the producer’s expense, Sego Lily monetizes kidney suet — historically considered a waste product — and turns it into a premium skincare ingredient. This creates a new revenue stream for regenerative ranchers while demonstrating the economic viability of whole-animal utilization.
WHAT TO EXPECT AT COSMOPROF
Sego Lily will be exhibiting in the Beauty Vanities section, a curated area of the show floor that spotlights emerging brands with exceptional products and growth potential. The fully furnished booth will feature the complete Sego Lily product line, with opportunities for qualified buyers to sample formulations, learn about the brand’s regenerative sourcing story, and explore wholesale partnership opportunities.
Holly Stoltz will be on-site throughout the three-day event to meet with buyers, answer questions, and discuss how Sego Lily can partner with retailers to bring simple, intentional skincare into their customers’ daily routines.
In addition to the exhibit booth, Beauty Vanities participants gain access to value-added programs, including:
- The Boutique sampling bar, where attendees can experience products firsthand
- Curated buyer matching programs that connect emerging brands with qualified retail decision-makers
- Media and influencer introductions to expand brand awareness
- Social media features across Cosmoprof’s digital channels
A MILESTONE FOR MONTANA BEAUTY
Sego Lily’s selection for Cosmoprof also marks a notable achievement for Montana’s emerging beauty and wellness sector. While the state is internationally recognized for its agricultural heritage and outdoor recreation industry, Montana-made beauty brands remain relatively rare on the national stage. Sego Lily’s appearance at Cosmoprof positions Montana as a credible source of premium, regeneratively sourced skincare ingredients and finished products.
“Montana has everything the beauty industry claims to value — clean water, healthy soil, transparent supply chains, and producers who care deeply about land stewardship,” said Stoltz. “We’re proving that world-class skincare doesn’t have to come from a lab in France or a factory in New Jersey. It can come from a ranch in the Yellowstone Valley — and it can be better because of it.”
VISIT SEGO LILY AT COSMOPROF NORTH AMERICA 2026
Event: Cosmoprof North America
Dates: July 13–15, 2026
Location: Mandalay Bay Convention Center, Las Vegas, NV
Sego Lily Booth: Beauty Vanities Section (booth number TBD)
Qualified beauty industry professionals can register to attend Cosmoprof at cosmoprofnorthamerica.com. Sego Lily products are also available for wholesale inquiry and direct purchase at segolilyskincare.com.
ABOUT SEGO LILY SKINCARE
Sego Lily Skincare is a Montana-based regenerative skincare brand founded by Holly Stoltz in Pompeys Pillar, Montana. Using 100% grass-finished, USDA certified organic kidney suet tallow sourced exclusively from a regenerative ranch in the Yellowstone Valley, Sego Lily’s micro-aerated formulations restore, protect, and nourish all skin types — from anti-aging to eczema and severely dry skin. The brand is committed to transparent sourcing, whole-animal utilization, and proving that the healthiest products for skin come from the healthiest land management practices. Sego Lily is available at select boutique retailers, airport gift shops, and online at segolilyskincare.com.
ABOUT COSMOPROF NORTH AMERICA
Cosmoprof North America is the leading B2B beauty trade show in the Americas, connecting beauty brands, manufacturers, distributors, and retailers from around the world. The annual event features finished beauty products across all categories (hair, skin, nail, makeup, fragrance, wellness) as well as supply chain innovations through its COSMOPACK component. The Beauty Vanities program showcases high-potential emerging brands with innovative products and compelling market positioning. Learn more at cosmoprofnorthamerica.com.
MEDIA CONTACT
Holly Stoltz
Founder, Sego Lily Skincare
holly@segolilyskincare.com
(406) 229-0279
segolilyskincare.com
