Pittsburgh, PA – MSP360 today announced the release of its 2025 State of Managed Backup Report, a global research study that examines how managed service providers and their SMB customers handle backup, recovery, and operational disruptions in today’s increasingly unstable IT landscape.
The report is based on a global survey of MSPs and provides a data driven view of real world backup practices, downtime tolerance, and resilience readiness across customer environments.
Key findings include:
- Cyberattacks are the top disruption concern for MSP clients, ranking at least 2 times higher than any other disruption type, despite not being the most frequent cause of incidents.
- Nearly 50% of SMBs can tolerate only one day of downtime, while 88% cannot remain operational for more than one week, highlighting a critical gap between business expectations and recovery readiness.
- 66% of MSPs report that their clients experienced one or more operational disruptions in the past 12 months, underscoring how common business-impacting incidents have become.
- 38% of MSP clients experienced data loss, most frequently from on-premises systems and applications, which continue to account for the largest share of permanent data loss incidents.
- 47% of disruptions were caused by accidental deletion or human error, exceeding the impact of cyberattacks, power outages, and system or application corruption.
- Despite growing reliance on cloud services, 57% of MSPs do not include cloud platform data backup such as Microsoft 365 or Google Workspace in their managed backup offerings, leaving significant gaps in SaaS data protection.
- The data shows a clear shift toward resilience-focused service models, with MSPs increasingly prioritizing recovery speed, continuity planning, and operational consistency over basic backup alone.
“What stands out most in this year’s data is how small the margin for error has become, said Oleg Sapon, VP of Product Management at MSP360. “When nearly half of SMBs can only tolerate a single day of downtime, backup alone is no longer enough. MSPs are being pushed toward resilience driven models where recovery speed, continuity planning, and operational readiness directly determine business outcomes.”
The MSP360 2025 State of Managed Backup Report is intended to serve as an industry benchmark for MSPs, IT leaders, and channel partners navigating rising operational risk and increasing customer expectations.
More information and detailed insights from the report can be found in MSP360’s blog.
About MSP360
Established in 2011 by a group of IT professionals, MSP360 provides simple and reliable cutting-edge backup and IT management solutions for MSPs and IT departments worldwide. The MSP360 software platform combines the number one easy-to-use backup solution to deliver best-in-class data protection, secure remote access software to provide support to customers or team members, and painless RMM to handle all aspects of IT infrastructure. For more information about MSP360’s complete portfolio of backup and IT management solutions.
