Partnership pairs DKNY’s iconic New York fashion identity with Renfro’s category expertise to usher in a new era for the brand’s legwear business
WINSTON-SALEM, N.C. — Renfro Brands, a leading designer, manufacturer and marketer of socks, legwear and apparel, today announced a new licensing partnership with DKNY, naming Renfro the exclusive licensee for DKNY men’s and women’s socks and women’s hosiery, as well as DKNY SPORT men’s and women’s socks, across the United States and its territories and possessions, Canada, Mexico and select markets throughout Latin America and the Caribbean.
Launching Fall 2027, the partnership will bring a renewed fashion focus to DKNY’s socks and hosiery business. Renfro will work closely with DKNY to develop collections that capture the brand’s distinctly New York point of view while elevating product, presentation and storytelling across the category.
The goal is to realize the full potential of socks and hosiery within the DKNY portfolio, positioning the categories as an integral part of the DKNY wardrobe with the same consideration, fashion authority and relevance as the brand’s apparel and accessories.
“DKNY has an unmistakable point of view. It is modern, confident and inherently New York, and we believe socks and hosiery should express that same fashion authority,” said Kadian Langlais, Chief Brand Officer of Renfro Brands. “Our ambition is to unlock the full potential of these categories, creating collections that feel as considered and desirable as the apparel. At Renfro, we take brand stewardship seriously. We understand the responsibility that comes with a brand of this stature, and we see tremendous opportunity to pair DKNY’s equity with our category expertise, consumer insight and retail relationships to build something exceptional.”
Building on DKNY’s Momentum
The partnership comes at a significant moment for DKNY. A key brand in G-III Apparel Group’s owned portfolio, DKNY continues to build momentum as it looks to expand further across categories, channels and geographies.
“Renfro brings deep expertise in the category, strong retail relationships and a proven track record of stewarding globally recognized brands,” said Jeff Goldfarb, Executive Vice President of G-III. “We believe they are the right partner to bring a fresh perspective to the category while remaining true to the fashion, quality and New York attitude that define DKNY.”
The first collection developed under the partnership will debut for Fall 2027 at select department stores, specialty retailers, e-commerce accounts and other authorized channels across the licensed territory.
A Strategic Addition to Renfro’s Fashion Portfolio
The addition of DKNY further enhances Renfro’s portfolio of globally recognized brands, complementing its existing fashion offerings with a distinct contemporary perspective. The partnership creates opportunities to broaden consumer reach, deepen retail partnerships and drive incremental growth, reinforcing Renfro’s commitment to building long-term value across its diverse portfolio.
About Renfro Brands
Founded in 1921, Renfro Brands is a leading designer, manufacturer and marketer of socks, legwear and apparel. For more than a century, the company has combined consumer insight, design, innovation, sourcing, marketing and retail expertise to build and steward a diverse portfolio of owned and licensed brands across fashion, athletics, outdoor, work and wellness.
Renfro Brands’ portfolio includes owned brands Soffe, HOTSOX, and K.Bell, with the acquisition of Soffe expanding the company’s portfolio into activewear, alongside licensed brands including Polo Ralph Lauren, New Balance, Dr. Scholl’s, Wolverine and Free Country.
Headquartered in Winston-Salem, North Carolina, Renfro Brands has a global footprint, with offices in Europe and Japan, as well as a dedicated fashion office in New York City. This international presence strengthens the company’s ability to leverage global insights, design expertise and market knowledge to support its diverse portfolio of brands.
About DKNY
Founded in New York in 1989, DKNY is a global fashion and lifestyle brand inspired by the energy and attitude of New York City. Known for its modern approach to dressing, DKNY offers apparel, accessories and lifestyle products through a global network of retail, wholesale, digital and licensing partners. DKNY is owned by G-III Apparel Group.
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