Sactown Famous, a pioneering Sacramento-based tech and creative brand, has just announced a significant shift in its advertising strategy by becoming the first brand to air a fully AI-generated commercial on the streaming platform Paramount+. This move signifies the brand’s transition from targeted social media marketing to mainstream streaming TV, validating the power and scalability of AI-driven content creation.
The new ad, titled “Paramount,” leverages the brand’s established expertise in artificial intelligence to execute a high-impact media placement. This initiative continues Sactown Famous’s mission to utilize cutting-edge technology to enhance Sacramento’s cultural and technological profile globally.
AI Content: From Festival Screen to Streaming TV
Sactown Famous has built its reputation on technological firsts, notably with its award-winning sci-fi short film, “Shape of Things to Come.” This film holds the distinction of being the first AI-generated film to ever premiere in IMAX, a milestone achieved after its selection by the Sactown Movie Buffs Film Festival, where founder Tony Savo was honored with the “Best Director Animated Film” award.
The film, which is IMDb credited, has demonstrated global appeal, receiving acclaim and “Official Selection” status at prestigious festivals worldwide, including:
* Tokyo Lift-Off Film Festival
* Tokyo International Short Film Festival
* Film Haus Berlin
* Hollywood Stage Script Film Competition * Seoul International Short Film Festival
Strategic Pivot to High-Reach Platforms
Tony Savo, the film writer, director, and founder of Sactown Famous, explained the strategic decision to shift advertising budgets to platforms like Paramount+:
“Our initial content strategy treated the brand’s Instagram story feed like a mini-TV channel, programmed daily with original, Sacramento-themed content and developed IP. The success of the film on the festival circuit made it clear that our branded AI content was ready for a larger, more effective stage. Moving to Paramount+ was the logical and high-impact next step for our advertising strategy.”
The strategic placement on Paramount+ provides Sactown Famous access to a substantial and continually growing user base, reported at 79.1 million subscribers as of November 2025.
About Sactown Famous
Sactown Famous is a technology and creative entity based in Sacramento, CA, specializing in advanced content generation using Artificial Intelligence across film, short-form media, and advertising. Under the leadership of founder Tony Savo, the brand is committed to pioneering the future of digital content and promoting the Sacramento region through technological excellence.
“Paramount” by Sactown Famous
