Privacy-first Trust Moments Real Estate uses human-led automation to give agents time savings and local market authority along with ownership of leads and data.
NEW ORLEANS (Nov. 7, 2026) — Trust Moments has announced the launch of its privacy-first, AI-assisted relationship and referral platform for real estate. The Trust Moments Real Estate (TMRE) platform analyzes activity and detailed feedback from buyers, helping agents better understand their needs and providing meaningful insights for sellers. The company introduced TMRE at NAR NXT 2026 with live demonstrations of the buyer, seller, and agent experiences.
Trust Moments has rolled out the first pilot implementation with Rica Girardi and Felice Katz of Pines to Vines Realty (P2VR), serving markets in the White Mountain region of Arizona and the Temecula region of California.
“The one thing all the money in the world can’t buy is time. So when you find something that frees up your time, it’s a worthy investment,” Felice Katz, co-founder of P2VR and REAL Brokerage Technologies agent, said. “The Trust Moments Real Estate platform helps buyers find homes and uses their find activity to inform us agents, so sometimes we know what our buyers are looking for better than they do.”
While most real estate websites provide traditional search tools, TMRE has developed proprietary “find” features such as Close Matches, Find More Like This, and Standouts. The platform interprets a buyer’s interactions and feedback as signals to curate personalized home matches. Those signals also provide the agent and their sellers real-time behavioral insights to understand how their listings are perceived, identify overlooked opportunities, and adjust their property or listing to address market expectations.
Unlike traditional lead-generation systems, Trust Moments is designed around the specific agent-client relationship, not the resale of consumer leads. Agents own all leads and behavioral data contained within their agent-branded website, featuring content optimized for search engines (SEO), answer engines (AEO), and generative AI (GEO) to highlight their market expertise. The platform includes buyer, seller, and agent dashboards and an integrated SMS/email outbound nurture-messaging system that can connect to CRMs, spreadsheets, and databases.
“Trust Moments takes the opportunity for sellers and buyers to a completely new level because buyers are able to dictate what it is exactly that they want and need. Because what people want and what’s available are often very different things,” Rica Girardi, co-founder of P2VR and REAL Brokerage Technologies agent, said. “With better tools and information about both listings and buyers, we can make informed decisions and move it in a direction that makes everyone happy.”
A core premise of Trust Moments’ design is that agents must remain at the center of the experience to maintain meaningful engagement throughout the buying and selling process, building the relationships that lead to loyalty, repeat business, and referrals.
“I’ve led the development of the Trust Moments Real Estate platform, and it is built with the real estate professional in mind. We are here to empower them, delivering insights about their buyers and sellers they don’t get on other platforms,” Cyndie Shaffstall, co-founder and COO of Trust Moments and best-selling author, said. “AI should help us get more done more easily, not replace the personal relationships that are key to real estate transactions. That’s what our integrations are about — creating more efficient, positive outcomes between buyers, sellers, and agents.”
Real estate professionals expressed relief at TMRE’s human-in-the-loop design for content and relationship nurturing at NAR NXT 2026, where many exhibitors showcased AI-generated content and marketing. Dozens of agents and brokers connected with the platform’s ability to automate busy work — such as weighted signal analysis and routine client updates — while engaging them at key moments.
Trust Moments also collected interviews during the conference for an upcoming ebook, provisionally titled 100 Leadership Perspectives on AI in Real Estate, capturing real estate professionals’ views on AI adoption, challenges, and opportunities. It is set for publication in late November.
To participate in the ebook or learn more about the project, contact cshaffstall@trustmoments.com.
About Trust Moments
Trust Moments, based in Pinetop, AZ and founded in 2026, builds privacy-first, AI-assisted relationship and referral technology. Its Trust Moments Real Estate (TMRE) platform combines personalized home matching; agent-branded websites and nurture messaging; buyer, seller, and agent dashboards; and agent ownership of all of their leads and data.
To learn more, visit https://trustmoments.com/.
Media Contact
For press inquiries, contact jburruss@trustmoments.com
