Redefine ROI’s Generative Engine Optimization service helps brands get cited by ChatGPT, Gemini, and Google AI Overviews
Redefine ROI, an AI-driven SEO agency in Noida, India, has launched a new Generative Engine Optimization (GEO) service for a search world where AI engines, not blue links, answer buyers’ first questions.
The service fills a gap that many SEO providers overlook. It helps brands get noticed in ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews.
THE PROBLEM
A B2B founder searches for the best CRM for early-stage startups. They do not open a browser. They ask ChatGPT. The answer appears instantly, citing three companies by name. The other twelve companies that rank on Google’s first page are invisible. This is the shift playing out across industries, and most SEO agencies are still optimizing for the search engine result – not the AI answer.
What is Generative Engine Optimization?
GEO is the practice of optimizing a brand’s content, entity footprint, and technical signals so that AI engines recognize, trust, and cite it in their answers. It is a distinct discipline from traditional SEO, which targets Google’s ranked list of links, because AI engines do not rank pages. They extract answers from sources they have determined to be credible, structured, and authoritative.
In simple terms, traditional SEO earns a brand a position on the list. GEO earns it in the paragraph that the user actually reads.
Why Traditional SEO Is No Longer Enough
Search behavior has bifurcated. Users with navigational or commercial intent still use Google’s ranked results. Users with decision-making or research intent increasingly turn to conversational AI. A brand can hold a top-three position on Google for its primary keyword and still be completely absent from AI answers – because different signals govern Google rankings and AI citations.
The signals AI engines weigh most heavily are not the same as traditional ranking factors. Keyword density, backlink volume, and page speed matter far less than entity recognition, structured content at the passage level, third-party citation density, and topical authority demonstrated across a complete content cluster. Brands optimizing only for Google are, in effect, optimizing for yesterday’s search.
Market Context
The timing reflects a structural shift in how Indian businesses and their customers search for information. According to Gartner, organic search traffic to brand websites is projected to fall by 25% by 2026 as AI-powered search captures a growing share of informational and research queries. In the Indian market, this shift is accelerating: conversational AI usage among urban professionals and startup founders has grown significantly, with tools like ChatGPT, Gemini, and Perplexity moving from novelty to daily workflow.
The majority of SEO marketing agencies have not yet developed a methodology for AI visibility. For brands that act before their competitors, the GEO services category is nascent, creating a first mover advantage. It is Redefine ROI’s service that captures that opportunity.
“We started Redefine ROI because we kept seeing the same problem: brands with good SEO and poor AI visibility. They ranked on Google, but when their buyers asked ChatGPT for a recommendation, a competitor’s name came up instead. That is a conversion problem, not a rankings problem, and it requires a different solution.”
Search was shifting to conversational engines, AI answers, and zero-click AI experiences. Most agencies kept using the same one-size-fits-all tactics. We set out to solve the modern problem: help brands gain visibility not just on Google, but across every AI platform where buying decisions now start.
– Mrinal Kaushik, Founder, Redefine ROI
What Redefine ROI GEO and LLM Service Includes
Redefine ROI shapes its GEO and LLM optimization services around five key pillars. Each pillar focuses on a specific way AI engines choose and reference content.
• AI Visibility Audit & Competitive Benchmarking – A baseline audit of current brand mentions across ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews.
• Entity Authority Building – Wikidata and schema markup implementation, NAP consistency, and a third-party mentions to make the brand recognizable to LLMs as a distinct entity.
• LLM-Citable Content Creation – uses semantic content clusters and FAQ structures. It also includes passage-level optimization. This is for AI extraction, not only for keyword matching.
Technical GEO Implementation: Implement Organization, Article, FAQPage, HowTo, and Service schema. Validate structured data using Google’s Rich Results Test and Schema.org.
• Citation Tracking & Monthly Reporting – A dashboard that tracks brand appearances in AI answers by platform, query type, and competitive share.
Brands interested in understanding their current AI visibility can request a free AI Visibility Audit at: https://redefineroi.com/seo-audit/ – delivered as a PDF within 5 business days, with no commitment required.
ABOUT REDEFINE ROI
Redefine ROI is a performance SEO and Generative Engine Optimization agency based in New Delhi, India.
Founded in 2023 by Mrinal Kaushik, the agency works with startups, small and medium businesses, and enterprises across India, the UK, the US, and across the world to build organic visibility across both traditional search engines and AI platforms.
• 100+ completed SEO and GEO campaigns
• 50+ active clients across healthcare, SaaS, ecommerce, B2B, and local services
• 13+ years of combined founder experience
MEDIA CONTACT
Redefine ROI
Email: info@redefineroi.com
Phone: +91-7078411664
Website: https://redefineroi.com/
