A new integration between SureBright and Specifi lets dealers price warranty coverage into every project- closing a gap that has quietly eroded service margins for custom installers for years
NEW YORK — AV integrators using Specifi can now include whole-system warranty coverage as a standard line item in every proposal they build- from within their existing setup. The capability comes through a new integration with SureBright, whose Whole-System Warranty program covers entire custom installations under a single plan, including parts, labor, and professional re-installation.
The integration works within Specifi’s existing proposal workflow, meaning dealers don’t need a separate tool, a new process, or additional training. Coverage can be priced into the project, passed through to the client, or presented as a standalone option depending on how the business is structured.
When a product falls outside its original warranty, the cost of the service call, replacement, and labor is typically absorbed by the integrator with no reimbursement. By embedding Whole-System Warranty into the proposal process, dealers can price coverage into the project from the start, protecting their margin on work already sold.
“Specifi has always been focused on helping integrators design, present, and win better projects,” said Matthew Booth, Founder of Specifi. “By integrating SureBright’s Whole-System Warranty directly into our platform, we are giving our users a powerful new way to enhance their proposals and deliver long-term value to their clients.”
For dealers building recurring revenue, the model offers a clear path. Rather than absorbing the financial risk of system failures through a service plan, warranty separates that exposure entirely. Service plans can then focus on what they’re meant to deliver- ongoing support, optimization, and client retention- without doubling as an insurance policy against hardware failure.
“Integrators are already designing incredibly sophisticated systems on Specifi,” said Manish Chauhan, CEO of SureBright. “This partnership ensures protection is no longer an afterthought, but a natural extension of the proposal, delivered seamlessly within the tools integrators already use.”
The Specifi customer portal also gives homeowners visibility into their coverage, creating an ongoing touchpoint between dealer and client that supports longer-term service relationships and streamlines issue resolution.
The integration is available now within the Specifi platform. Learn more at https://www.surebright.com/whole-system-warranty and https://specifi.io/.
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About Specifi.io
Specifi.io is the AI-driven business operating platform built for AV and custom integration dealers of all sizes. Founded by integrators, Specifi combines proposals, CRM, project management, invoicing, supplier integration, and marketing tools in a single platform with transparent, all-inclusive pricing. Specifi is the winner of the 2023 CEDIA TechStarter Best Start-Up Award. Learn more at specifi.io.
About SureBright
SureBright enables retailers and channel partners to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift. It’s a plug-and-play platform that embeds protection options natively in the purchase or proposal flow, unlocking a new stream of high-margin revenue while deepening customer trust.
SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size. Learn more at www.surebright.com.
All product names, logos, and brands are property of their respective owners.
PR Link: https://tigglobalpr.com/wp-content/uploads/2026/05/051226-SureBright-Specifi-PR-Final.docx
Image Link: https://tigglobalpr.com/wp-content/uploads/2026/05/Post-102-1-2-scaled.png
Image Caption: SureBright brings embedded warranty revenue to AV proposals on Specifi for custom integrators.
| SureBright Company Contact: Rick Albuck SureBright Chief Growth Officer Tel: +1.215.431.0797 Email: rick@surebright.com | Media Contact: Kat Wheeler TIG Global PR Email: kat@tigglobalpr.com |
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