BROOKLYN, NY –Today, on his birthday, Rizzo King Kongin, also known as Darrick Washington, the visionary brand architect and media producer, officially announces the successful sale of the King Kongin energy drink company to Next Level, a premier beverage entity based in Germany. The acquisition marks the completion of a strategic six-year blueprint to build, scale, and exit a minority-owned beverage brand on a global stage.
Since its inception, King Kongin disrupted the energy drink market, consistently selling out on Amazon every single month for six years straight. Rizzo attributes the brand’s explosive launch and foundational success to the legendary mentorship and marketing power of entertainment icons Master P and Snoop Dogg.
“I am eternally grateful to Master P and Snoop Dogg,” says Rizzo King Kongin. “Working side-by-side with Master P for a decade and collaborating with Snoop provided the marketing DNA that put King Kongin on the map. They taught me how to move like a mogul and build a brand that the world couldn’t ignore.”
As the brand entered its final scaling phase over the last two years, Rizzo partnered with world-renowned fitness influencer NDO Champ. His high-octane energy and relentless work ethic served as the “closer,” driving the brand to its peak performance and facilitating the final transition to Next Level in Germany.
“NDO Champ took us home,” Rizzo continued. “He brought that championship energy that helped us cross the finish line and secure this deal with Next Level. We worked hard for six years, and seeing the brand go to the Next Level in Germany is exactly what we planned from day one.”
While the beverage line has been sold, Rizzo emphasizes that “King Kongin” is not just a drink—it is a digital identity and a mindset. Rizzo retains the trademarked name and will continue to expand the King Kongin and Queen Kongin Mindset through his media production, digital strategy, and motivational platforms.
“Always go after your dreams, never give up, and ask GOD to lead you in the right direction. The drink is gone, but the King Kongin mindset is forever.”
Media Contact: Rizzo King Kongin www.KingKongin.com
